For the Love of Sport is not your typical sport how-to book. Rather than teaching you how to turn your child into the next pro athlete, For the Love of Sport centres on helping to foster a love of sport in the people around you.

Whether it is how to cultivate a love of sport in your child, your team-mates or the people you coach, this book has heavily researched advice and real-world examples you can apply today.

We are going to teach you that by focusing on the player's needs and motivations we can create environments enhances player well-being, helping them to develop their love of sport and thereby maximising chance of retaining them as an active participant for life.

Our goal is to not create one champion player but to turn all people into active sports participants for life.

If we can get everyone moving and playing sports, imagine how healthy we would all be, how good our quality of life will be.

Picture a world where our community sports clubs are all thriving with players of all ages enjoying their sport, connecting and engaging with each other, in turn strengthening our social bonds.

Join our mission to get everyone playing sports and enjoying the awesome, life changing benefits they provide.