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Cover: 9781541606012 | For God, Country, and Coca-Cola | Mark Pendergrast | Taschenbuch
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For God, Country, and Coca-Cola
The Definitive History of the Great American Soft Drink and the Company That Makes It
Taschenbuch von Mark Pendergrast
Sprache: Englisch

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Beschreibung
Mark Pendergrast recounts more than a hundred years of the Coca-Cola Company with verve and a historian's eye for the telling detail, aligning Coke's success with the emergence of that other great American innovation-modern capitalism. With vivid portraits of the colourful cast of entrepreneurs, hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world-and with a new afterword bringing the story up to today-this is business history at its best: authoritative, enlightening, and fun. Like Coke itself, For God, Country and Coca-Cola is 'The Real Thing.
Mark Pendergrast recounts more than a hundred years of the Coca-Cola Company with verve and a historian's eye for the telling detail, aligning Coke's success with the emergence of that other great American innovation-modern capitalism. With vivid portraits of the colourful cast of entrepreneurs, hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world-and with a new afterword bringing the story up to today-this is business history at its best: authoritative, enlightening, and fun. Like Coke itself, For God, Country and Coca-Cola is 'The Real Thing.
Über den Autor
Mark Pendergrast, a native of Atlanta, Georgia, grew up on West Paces Ferry Road, once known as “Coca-Cola Row.” Pendergrast is also the author of Uncommon Grounds and many other books. He lives in Vermont.
Details
Genre: Importe
Medium: Taschenbuch
ISBN-13: 9781541606012
ISBN-10: 1541606019
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Pendergrast, Mark
Hersteller: Basic Books
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 234 x 163 x 41 mm
Von/Mit: Mark Pendergrast
Erscheinungsdatum: 24.09.2024
Gewicht: 0,816 kg
Artikel-ID: 128332007
Über den Autor
Mark Pendergrast, a native of Atlanta, Georgia, grew up on West Paces Ferry Road, once known as “Coca-Cola Row.” Pendergrast is also the author of Uncommon Grounds and many other books. He lives in Vermont.
Details
Genre: Importe
Medium: Taschenbuch
ISBN-13: 9781541606012
ISBN-10: 1541606019
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Pendergrast, Mark
Hersteller: Basic Books
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 234 x 163 x 41 mm
Von/Mit: Mark Pendergrast
Erscheinungsdatum: 24.09.2024
Gewicht: 0,816 kg
Artikel-ID: 128332007
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