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Fashion Trends
Analysis and Forecasting
Taschenbuch von Ann Marie Fiore (u. a.)
Sprache: Englisch

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Beschreibung
In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept.

This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms.

With the rise of individualism and concern for the sustainable world, the authors also walk you through the 'end of fashion' and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles.

Key topics
- The characteristics of an innovation
- The influence of consumer groups
- Long- and short-term fashion forecasting
- Sociocultural factors and their influence on trends
- Fashion professionals' roles in creating and supporting trends
- Consumer and industry trends accelerating product innovation and diffusion
- Changing trend forecasting formats
- The influence of trend forecasting on business decisions
In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept.

This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms.

With the rise of individualism and concern for the sustainable world, the authors also walk you through the 'end of fashion' and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles.

Key topics
- The characteristics of an innovation
- The influence of consumer groups
- Long- and short-term fashion forecasting
- Sociocultural factors and their influence on trends
- Fashion professionals' roles in creating and supporting trends
- Consumer and industry trends accelerating product innovation and diffusion
- Changing trend forecasting formats
- The influence of trend forecasting on business decisions
Über den Autor
Eundeok Kim is a Professor in the Jim Moran College of Entrepreneurship at Florida State University, USA.
Details
Erscheinungsjahr: 2021
Fachbereich: Allgemeines
Genre: Importe
Rubrik: Sozialwissenschaften
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781350099012
ISBN-10: 1350099015
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Fiore, Ann Marie
Payne, Alice
Kim, Eundeok
Kim, Hyejeong
Auflage: 2. Auflage
Hersteller: Bloomsbury Publishing PLC
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 244 x 173 x 15 mm
Von/Mit: Ann Marie Fiore (u. a.)
Erscheinungsdatum: 11.02.2021
Gewicht: 0,354 kg
Artikel-ID: 118236587
Über den Autor
Eundeok Kim is a Professor in the Jim Moran College of Entrepreneurship at Florida State University, USA.
Details
Erscheinungsjahr: 2021
Fachbereich: Allgemeines
Genre: Importe
Rubrik: Sozialwissenschaften
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781350099012
ISBN-10: 1350099015
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Fiore, Ann Marie
Payne, Alice
Kim, Eundeok
Kim, Hyejeong
Auflage: 2. Auflage
Hersteller: Bloomsbury Publishing PLC
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 244 x 173 x 15 mm
Von/Mit: Ann Marie Fiore (u. a.)
Erscheinungsdatum: 11.02.2021
Gewicht: 0,354 kg
Artikel-ID: 118236587
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