Gary L. Moss: Eyecare Business | Taschenbuch

Cover: 9780750672382 | Eyecare Business | Marketing and Strategy | Gary L. Moss (u. a.)

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Sprache: Englisch

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Beschreibung

Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare.• Covers the basics of marketing, finance, strategy development, management, communication, and technology.
• Self-assessment exams serve as educational tools.
• Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice.
• Action plans at the end of each chapter help jump-start the development of your own eyecare marketing program.

Inhaltsverzeichnis

Creating Your Practice Identity; Developing Your Marketing Goals; Assessing Your Market Opportunities; Identifying and Targeting Patients; Building Long-Term Patient Relationships; Managing the Marketing Mix; Understanding Patient Satisfaction; Formulating Your Marketing and Business Strategy; Implementing and Controlling Your Plan; New Marketing Technologies; Marketing Your Practice for Sale; Concluding Remarks

Details

Erscheinungsjahr:	2001
Fachbereich:	Allgemeine Lexika
Genre:	Medizin
Rubrik:	Wissenschaften
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9780750672382
ISBN-10:	0750672382
Sprache:	Englisch
Herstellernummer:	B978-0-7506-7238-2.X5001-6
Einband:	Kartoniert / Broschiert
Autor:	Moss, Gary L. Shaw-McMinn, Peter G.
Hersteller:	Butterworth-Heinemann Elsevier Health Science
Verantwortliche Person für die EU:	Elsevier B.V., Radarweg 29, ?-1043 NX Amsterdam, productsafety@elsevier.com
Maße:	17 x 152 x 229 mm
Von/Mit:	Gary L. Moss (u. a.)
Erscheinungsdatum:	08.03.2001
Gewicht:	0,5 kg