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A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events.
A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events.
Glenn A. J. Bowdin - Principal Lecturer in Events Management, UK Centre for Events Management, School of Events, Tourism and Hospitality Management, Leeds Beckett University, UK
Johnny Allen - Formerly Foundation Director, Australian Centre for Event Management, University of Technology, Sydney, Australia
Rob Harris - Director, Event Training Australia, Sydney, Australia
Leo Jago - Griffiths University, Brisbane, Australia
William O'Toole - International Events Development Specialist, Sydney, Australia, Event Project Management System, Sydney, Australia
Ian McDonnell - Formerly Senior Lecturer, School of Leisure, Sport and Tourism, University of Technology, Sydney, Australia
Section 1: Event Context 1. An Overview of the Event Field 2. Perspectives on Events 3. The Event Planning Context 4. Event Tourism Planning 5. Sustainable Event Management Section 2: Planning 6. Strategic Event Planning 7. Conceptualising the Event 8. Event Project Management 9. Event Financial Planning 10. Human Resource Management and Events 11. Marketing Planning for Events 12. Promotion: Integrated Marketing Communication for Events 13. Sponsorship of Events Section 3: Event Operations and Evaluation 14. Event Design and Production 15. Event Logistics 16. Legal Considerations in Event Planning and Management 17. Risk Management 18. Evaluation and Research
| Erscheinungsjahr: | 2023 |
|---|---|
| Genre: | Sport |
| Produktart: | Nachschlagewerke |
| Rubrik: | Hobby & Freizeit |
| Thema: | Lexika & Handbücher |
| Medium: | Taschenbuch |
| Seiten: | 812 |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780367491840 |
| ISBN-10: | 0367491842 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Bowdin, Glenn A. J.
McDonnell, Ian Allen, Johnny Jago, Leo Harris, Rob O'Toole, William |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 256 x 181 x 42 mm |
| Von/Mit: | Glenn A. J. Bowdin (u. a.) |
| Erscheinungsdatum: | 31.07.2023 |
| Gewicht: | 1,762 kg |
Glenn A. J. Bowdin - Principal Lecturer in Events Management, UK Centre for Events Management, School of Events, Tourism and Hospitality Management, Leeds Beckett University, UK
Johnny Allen - Formerly Foundation Director, Australian Centre for Event Management, University of Technology, Sydney, Australia
Rob Harris - Director, Event Training Australia, Sydney, Australia
Leo Jago - Griffiths University, Brisbane, Australia
William O'Toole - International Events Development Specialist, Sydney, Australia, Event Project Management System, Sydney, Australia
Ian McDonnell - Formerly Senior Lecturer, School of Leisure, Sport and Tourism, University of Technology, Sydney, Australia
Section 1: Event Context 1. An Overview of the Event Field 2. Perspectives on Events 3. The Event Planning Context 4. Event Tourism Planning 5. Sustainable Event Management Section 2: Planning 6. Strategic Event Planning 7. Conceptualising the Event 8. Event Project Management 9. Event Financial Planning 10. Human Resource Management and Events 11. Marketing Planning for Events 12. Promotion: Integrated Marketing Communication for Events 13. Sponsorship of Events Section 3: Event Operations and Evaluation 14. Event Design and Production 15. Event Logistics 16. Legal Considerations in Event Planning and Management 17. Risk Management 18. Evaluation and Research
| Erscheinungsjahr: | 2023 |
|---|---|
| Genre: | Sport |
| Produktart: | Nachschlagewerke |
| Rubrik: | Hobby & Freizeit |
| Thema: | Lexika & Handbücher |
| Medium: | Taschenbuch |
| Seiten: | 812 |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780367491840 |
| ISBN-10: | 0367491842 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Bowdin, Glenn A. J.
McDonnell, Ian Allen, Johnny Jago, Leo Harris, Rob O'Toole, William |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 256 x 181 x 42 mm |
| Von/Mit: | Glenn A. J. Bowdin (u. a.) |
| Erscheinungsdatum: | 31.07.2023 |
| Gewicht: | 1,762 kg |
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