Style and structure: Written at the appropriate level for 1st year undergraduate students and those studying the subject for the first time. It´s accessibility also appeals to non-native English speakers.
Breadth of content: The text maps onto course content very well as it covers every major aspect taught on events management courses and explores the current developments and trends in the field, with particular focus on the array of technological developments which are hugely affecting the industry.
Balance of Theory and Practice: Offers both practical and academic knowledge. Practical pedagogical tools include: case studies, interviews with industry experts, scenarios, end-of-chapter debate sections and employability skills sections.
International in scope and content: New and updated case studies from a wide range of regions including those from emerging economies such as Africa, the Middle East and South-East Asia.
Length: Written for 1st semester courses, where Bowdin (market leader) is considered to be too long.|

Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need to succeed in the events industry.

It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events. This new edition has been updated to include:

• New and updated content on technological developments in events such as virtual/hybrid events, artificial intelligence, virtual/augmented reality, holograms in music events, software for event planning and projection mapping.
• New content on eSports, the sustainability sector, employability skills, policy changes, diversity and inclusion, ethics and responsibility in events, and contemporary event safety and security issues including the threat of terrorism.
• New and updated case studies that cover a wider range of regions.
• A fully updated and extended companion website that includes web and video links, quizzes and a case study archive for students, as well as PowerPoint slides for instructors and a brand-new instructor manual full of teaching strategy ideas.

Every topic is brought to life through vivid case studies, personal biographies and examples of best practice from the real world of events management. Written by a team of authors with many years´ experience of working in the events industry, Events Management: An Introduction is the essential course text for any events management programme.