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Ethnographic Thinking
From Method to Mindset
Taschenbuch von Jay Hasbrouck
Sprache: Englisch

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Beschreibung
This second edition of Ethnographic Thinking: From Method to Mindset serves as a primer for practitioners who want to apply ethnography to real-world challenges and commercial ventures. Building on the first edition, each chapter now includes a section focusing on practical advice to help readers activate key insights in their work.
This second edition of Ethnographic Thinking: From Method to Mindset serves as a primer for practitioners who want to apply ethnography to real-world challenges and commercial ventures. Building on the first edition, each chapter now includes a section focusing on practical advice to help readers activate key insights in their work.
Über den Autor

Jay Hasbrouck is an anthropologist who drives product innovation and growth through insight into human behavior, culture, and universal needs. He has held positions at Intel, IDEO, Meta, and Google, as well as founding his own consultancy, Filament, and serving as partner at Ethnoworks. He holds a PhD in Social Anthropology and an MA in Visual Anthropology, both from the University of Southern California, USA.

Inhaltsverzeichnis

A Starting Place: Design Thinking and Ethnographic Thinking PART I: A Few Core Qualities of Ethnographic Thinking 1. Cultivating Curiosity 2. Expanding Awareness 3. Deferring Judgement 4. Adapting Thoughtfully PART II: The Praxis of Ethnographic Thinking 5. Immersing Fully 6. Facilitating Tactically 7. Documenting Diligently PART III: Analysis, Strategy, and Influence 8. Analyzing Holistically 9. Situating Intentionally 10. Storytelling Empathically Conclusion

Details
Erscheinungsjahr: 2024
Fachbereich: Allgemeines
Rubrik: Sozialwissenschaften
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781032463094
ISBN-10: 1032463090
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Hasbrouck, Jay
Auflage: 2. Auflage
Hersteller: Routledge
Maße: 229 x 152 x 9 mm
Von/Mit: Jay Hasbrouck
Erscheinungsdatum: 12.04.2024
Gewicht: 0,24 kg
Artikel-ID: 128267270
Über den Autor

Jay Hasbrouck is an anthropologist who drives product innovation and growth through insight into human behavior, culture, and universal needs. He has held positions at Intel, IDEO, Meta, and Google, as well as founding his own consultancy, Filament, and serving as partner at Ethnoworks. He holds a PhD in Social Anthropology and an MA in Visual Anthropology, both from the University of Southern California, USA.

Inhaltsverzeichnis

A Starting Place: Design Thinking and Ethnographic Thinking PART I: A Few Core Qualities of Ethnographic Thinking 1. Cultivating Curiosity 2. Expanding Awareness 3. Deferring Judgement 4. Adapting Thoughtfully PART II: The Praxis of Ethnographic Thinking 5. Immersing Fully 6. Facilitating Tactically 7. Documenting Diligently PART III: Analysis, Strategy, and Influence 8. Analyzing Holistically 9. Situating Intentionally 10. Storytelling Empathically Conclusion

Details
Erscheinungsjahr: 2024
Fachbereich: Allgemeines
Rubrik: Sozialwissenschaften
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781032463094
ISBN-10: 1032463090
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Hasbrouck, Jay
Auflage: 2. Auflage
Hersteller: Routledge
Maße: 229 x 152 x 9 mm
Von/Mit: Jay Hasbrouck
Erscheinungsdatum: 12.04.2024
Gewicht: 0,24 kg
Artikel-ID: 128267270
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