Andrew R. Thomasis Associate Professor of Marketing and International Business at the University of Akron; and, the bestselling author of 21 books. His most recent works include The CustomerTrap: How toAvoid theBiggestMistake in Business and GlobalSupply Chain Security. His book The DistributionTrap:KeepingYour InnovationsfromBecomingCommoditieswas awarded the Berry-American Marketing Association Prize for the Best Marketing Book of 2010. Direct Marketing in Action was a finalist for the same award in 2008. Andrew has traveled to and developed sales and distribution channels in 120 countries on all seven continents.

Nicolae Alexandru Pop currently serves as Professor for the Marketing Department of the Bucharest University of Economic Studies. He is also a specialist in relationship marketing, international marketing and neuromarketing. He is also Professor at the University of Applied Sciences Bochum, at Babe¿-Bolyai University Cluj-Napoca, at Politehnica University of Bucharest, visiting professor la HEC Montreal, TU Darmstadt, ISCAE Casablanca, Goethe University Frankfurt Main and CNAM Paris. Dr. Pop is also Doctor honoris causa of the University of Oradea.

Ana Maria Iorgais a neuromarketing expert that has a passion for bringing science to marketing. She is holds a double MBA degree in Marketing and Finance from the University of Ottawa and is currently a PhD student in neuromarketing at the Bucharest Academy of Economic Studies. She has over 10 years of experience as an advertising professional and entrepreneur, leading a full-service advertising agency. In 2012, she founded Buyer Brain, a consumer neuroscience research lab.

Cristian Ducuholds a PhD in Moral Philosophy from the University of Bucharest and he is the General Manager of the Centre for Advanced Research in Management and Applied Ethics, an independent research and consulting NGO. In the last 13 years, he specialized in Applied Ethics (mostly, Business Ethics, Communication Ethics, Bioethics, and Ethics in New and Emerging Technologies) and taught various classes in these fields at the University of Bucharest and National University of Political Studies and PublicAdministration.

Defines the rapidly emerging field of neuromarketing, at the crossroads of economics, neuroscience, consumer behavior, and cognitive psychology

Explores the ethical implications of applying powerful tools and technologies for data collection

Features contributions from leading scholars and industry leaders, integrating research, practice, and policies