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Essentials of Business Research
A Guide to Doing Your Research Project
Taschenbuch von Jonathan Wilson
Sprache: Englisch

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Beschreibung
Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor's expectations.

Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams.

Key student features include:

  • 'You're the Supervisor' sections - helps students to meet learning objectives
  • 'Common questions and answers' - real-world advice on how to tackle common challenges
  • Examples from different types of international businesses
  • Detailed guidance on software packages such as SPSS
  • Student case studies
  • Annotated further reading

Accompanied by a fully integrated companion website designed to support learning. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, PowerPoint slides and students' multiple choice questions to test progress.

A must-have title for all business and management students; this is the ideal companion for achieving success in your research project.

Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor's expectations.

Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams.

Key student features include:

  • 'You're the Supervisor' sections - helps students to meet learning objectives
  • 'Common questions and answers' - real-world advice on how to tackle common challenges
  • Examples from different types of international businesses
  • Detailed guidance on software packages such as SPSS
  • Student case studies
  • Annotated further reading

Accompanied by a fully integrated companion website designed to support learning. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, PowerPoint slides and students' multiple choice questions to test progress.

A must-have title for all business and management students; this is the ideal companion for achieving success in your research project.

Inhaltsverzeichnis
1.An Introduction to Business Research
2.Developing a Research Topic
3.Conducting a Literature Review
4.Addressing Ethical Issues
5.Establishing a Research Design
6.Primary Data Collection
7.Using Secondary Data
8.Sampling
9.Analyzing Quantitative Data
10.Analyzing Qualitative Data
11.Writing up and Presenting Your Research
Details
Erscheinungsjahr: 2016
Fachbereich: Betriebswirtschaft
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 376
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781446257333
ISBN-10: 1446257339
Sprache: Englisch
Autor: Wilson, Jonathan
Redaktion: Wilson, Jonathan
Auflage: 2. Aufl.
Hersteller: Sage Publications
SAGE Publications Ltd
Maße: 18 x 188 x 230 mm
Von/Mit: Jonathan Wilson
Erscheinungsdatum: 20.01.2014
Gewicht: 0,701 kg
preigu-id: 105721470
Inhaltsverzeichnis
1.An Introduction to Business Research
2.Developing a Research Topic
3.Conducting a Literature Review
4.Addressing Ethical Issues
5.Establishing a Research Design
6.Primary Data Collection
7.Using Secondary Data
8.Sampling
9.Analyzing Quantitative Data
10.Analyzing Qualitative Data
11.Writing up and Presenting Your Research
Details
Erscheinungsjahr: 2016
Fachbereich: Betriebswirtschaft
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 376
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781446257333
ISBN-10: 1446257339
Sprache: Englisch
Autor: Wilson, Jonathan
Redaktion: Wilson, Jonathan
Auflage: 2. Aufl.
Hersteller: Sage Publications
SAGE Publications Ltd
Maße: 18 x 188 x 230 mm
Von/Mit: Jonathan Wilson
Erscheinungsdatum: 20.01.2014
Gewicht: 0,701 kg
preigu-id: 105721470
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