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Entrepreneurship and Small Business
Taschenbuch von Paul Burns
Sprache: Englisch

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Beschreibung
This new edition of the market-leading textbook by Paul Burns offers an unrivalled holistic introduction to the field of entrepreneurship and valuable guidance for budding entrepreneurs looking to launch their own small business.
Drawing on his decades of academic and entrepreneurial experience, the author takes you on a journey through the business life-cycle, from the early stages of start-up, through progressive growth, to the confident strides of a mature business. Combining cutting-edge theory with fresh global examples and lessons from real-life business practice, this accessible and explorative textbook will encourage you to develop the knowledge and skills needed to navigate the challenges faced by today's entrepreneurs.

Entrepreneurship and Small Business will help you to:

- Learn what makes entrepreneurs tick with brand new Get into the Mindset video interviews and an exploration of entrepreneuial character traits
- Seamlessly incorporate multimedia content into your learning with the new Digital Links platform accessed via your smart device
- Understand how worldwide events can impact small businesses through incisive analysis of the effects of the COVID-19 pandemic
- Grasp how entrepreneurship differs around the globe, with over 100 Case Insights and new examples from a diverse range of countries and industries
- Ensure your understanding of the entrepreneurial landscape is up-to-date, with new chapters on recruiting and managing people, and on lean methodologies and business model frameworks.

This is the ideal textbook for students taking undergraduate and postgraduate Entrepreneurship or Small Business Management courses, as well as for MBA students.
This new edition of the market-leading textbook by Paul Burns offers an unrivalled holistic introduction to the field of entrepreneurship and valuable guidance for budding entrepreneurs looking to launch their own small business.
Drawing on his decades of academic and entrepreneurial experience, the author takes you on a journey through the business life-cycle, from the early stages of start-up, through progressive growth, to the confident strides of a mature business. Combining cutting-edge theory with fresh global examples and lessons from real-life business practice, this accessible and explorative textbook will encourage you to develop the knowledge and skills needed to navigate the challenges faced by today's entrepreneurs.

Entrepreneurship and Small Business will help you to:

- Learn what makes entrepreneurs tick with brand new Get into the Mindset video interviews and an exploration of entrepreneuial character traits
- Seamlessly incorporate multimedia content into your learning with the new Digital Links platform accessed via your smart device
- Understand how worldwide events can impact small businesses through incisive analysis of the effects of the COVID-19 pandemic
- Grasp how entrepreneurship differs around the globe, with over 100 Case Insights and new examples from a diverse range of countries and industries
- Ensure your understanding of the entrepreneurial landscape is up-to-date, with new chapters on recruiting and managing people, and on lean methodologies and business model frameworks.

This is the ideal textbook for students taking undergraduate and postgraduate Entrepreneurship or Small Business Management courses, as well as for MBA students.
Über den Autor
Paul Burns
Zusammenfassung
  • A broad international scope, drawing on case studies, theory and interviews from around the world
  • Students can access the Digital Links platform on their smart device and seamlessly move back and forth between the book's discussion and multimedia content that reinforces and deepens their understanding
  • Written in Paul Burns' signature accessible and engaging style, allowing students to find their footing without sacrificing critical academic analysis
  • Fully updated with discussion of the ongoing impact of COVID-19 on small businesses, preparing students and budding entrepreneurs for an altered and challenging business landscape
  • A new chapter on the entrepreneurial mindset, as well as Get into the Mindset videos on the companion website, combine to give students an unrivalled insight into the character traits and motivations of successful entrepreneurs
new_to_this_edition
  • New and updated case studies and examples from an even wider range of industries and countries
  • Wide coverage of the entrepreneurial mind-set, combining insights from research on character traits, ideation and cognitive theory, giving students insights into how successful entrepreneurs approach their business
  • Brand new chapters on lean methodologies and business model frameworks, and on recruiting and people management
Inhaltsverzeichnis
PART 1 ENTREPRENEURSHIP
1. Entrepreneurship: The social and business revolution
2. The economics of entrepreneurship and public policy
3. The entrepreneurial mindset
4. Recognising business opportunities
5. Researching business ideas

PART 2 START-UP
6. Lean methodologies and business model frameworks
7. Developing the business model
8. Market segments and value propositions
9. Developing the marketing mix
10. Sales and marketing communications
11. Setting the legal foundations
12. Developing the operations plan
13. Managing risk
14. Recruiting and managing people
15. Financial forecasts and control

PART 3 GROWTH
16. From entrepreneur to leader
17. Developing strategy and the business plan
18. Scaling and growth strategies
19. Financing the business

PART 4 MATURITY
20. Maturity: Success and failure
21. Family business
22. Corporate entrepreneurship and intrapreneurs
Details
Erscheinungsjahr: 2022
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 584
Inhalt: DCLXX
108 farbige Illustr.
108 farbige Tab.
ISBN-13: 9781352012491
ISBN-10: 1352012499
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Burns, Paul
Hersteller: Macmillan Education
Bloomsbury Publishing PLC
Maße: 212 x 282 x 29 mm
Von/Mit: Paul Burns
Erscheinungsdatum: 13.01.2022
Gewicht: 1,412 kg
preigu-id: 119777331
Über den Autor
Paul Burns
Zusammenfassung
  • A broad international scope, drawing on case studies, theory and interviews from around the world
  • Students can access the Digital Links platform on their smart device and seamlessly move back and forth between the book's discussion and multimedia content that reinforces and deepens their understanding
  • Written in Paul Burns' signature accessible and engaging style, allowing students to find their footing without sacrificing critical academic analysis
  • Fully updated with discussion of the ongoing impact of COVID-19 on small businesses, preparing students and budding entrepreneurs for an altered and challenging business landscape
  • A new chapter on the entrepreneurial mindset, as well as Get into the Mindset videos on the companion website, combine to give students an unrivalled insight into the character traits and motivations of successful entrepreneurs
new_to_this_edition
  • New and updated case studies and examples from an even wider range of industries and countries
  • Wide coverage of the entrepreneurial mind-set, combining insights from research on character traits, ideation and cognitive theory, giving students insights into how successful entrepreneurs approach their business
  • Brand new chapters on lean methodologies and business model frameworks, and on recruiting and people management
Inhaltsverzeichnis
PART 1 ENTREPRENEURSHIP
1. Entrepreneurship: The social and business revolution
2. The economics of entrepreneurship and public policy
3. The entrepreneurial mindset
4. Recognising business opportunities
5. Researching business ideas

PART 2 START-UP
6. Lean methodologies and business model frameworks
7. Developing the business model
8. Market segments and value propositions
9. Developing the marketing mix
10. Sales and marketing communications
11. Setting the legal foundations
12. Developing the operations plan
13. Managing risk
14. Recruiting and managing people
15. Financial forecasts and control

PART 3 GROWTH
16. From entrepreneur to leader
17. Developing strategy and the business plan
18. Scaling and growth strategies
19. Financing the business

PART 4 MATURITY
20. Maturity: Success and failure
21. Family business
22. Corporate entrepreneurship and intrapreneurs
Details
Erscheinungsjahr: 2022
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 584
Inhalt: DCLXX
108 farbige Illustr.
108 farbige Tab.
ISBN-13: 9781352012491
ISBN-10: 1352012499
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Burns, Paul
Hersteller: Macmillan Education
Bloomsbury Publishing PLC
Maße: 212 x 282 x 29 mm
Von/Mit: Paul Burns
Erscheinungsdatum: 13.01.2022
Gewicht: 1,412 kg
preigu-id: 119777331
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