Suzanne Mawson: Entrepreneurial Thinking

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Cover: 9781529795318 | Entrepreneurial Thinking | Suzanne Mawson (u. a.) | Taschenbuch | 2024

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Sprache: Englisch

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Beschreibung

The ability to think entrepreneurially has become essential today. This new, unique and engaging textbook guides all students in their learning and application of an entrepreneurial mindset to ensure that they are ready to generate ideas, solve problems and contribute towards a better world.

Über den Autor

Suzanne Mawson is a Senior Lecturer in Entrepreneurship at the Hunter Centre for Entrepreneurship at the University of Strathclyde, where she teaches creativity and entrepreneurial thinking at Masters and MBA level. She is an expert in business development and growth, with particular expertise in programming and interventions to support ambitious and growth-oriented firms. Suzanne's research interests also cover alternative entrepreneurial finance such as crowdfunding, as well as start-up and growth-oriented entrepreneurship in migrant and refugee communities. Her research has been published in a range of leading entrepreneurship and management journals including International Small Business Journal, Entrepreneurship & Regional Development and Industrial Marketing Management. She also co-authored the social enterprise textbook Social Entrepreneurs: Can they change the world? (Macmillan, 2017).

Inhaltsverzeichnis

Section 1: Challenging your assumptions about entrepreneurial thinking and mindset
Chapter 1: Contextualising entrepreneurial thinking and mindset
Chapter 2: Considering your own entrepreneurial potential
Chapter 3: Challenging your frames of reference
Section 2: Getting comfortable with entrepreneurial ambiguity and uncertainty
Chapter 4: Developing your persistence and resilience
Chapter 5: Tackling your core beliefs and harnessing your fears
Chapter 6: Developing and refining your entrepreneurial judgement
Section 3: Connecting, collaborating and communicating with others
Chapter 7: Collaborating and working with others in entrepreneurial contexts
Chapter 8: Building empathy, trust and psychological safety
Chapter 9: Communicating verbally and non-verbally
Section 4: Harnessing your entrepreneurial thinking and mindset for value creation
Chapter 10: Unlocking your ability for personal value creation
Chapter 11: Creating value for others and tackling the world's 'wicked problems'
Chapter 12: What next for your entrepreneurial thinking and mindset?

Erscheinungsjahr:	2024
Fachbereich:	Management
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Seiten:	352
ISBN-13:	9781529795318
ISBN-10:	1529795311
Sprache:	Englisch
Ausstattung / Beilage:	Paperback
Einband:	Kartoniert / Broschiert
Autor:	Mawson, Suzanne
Hersteller:	SAGE Publications Ltd
Maße:	246 x 189 x 20 mm
Von/Mit:	Suzanne Mawson
Erscheinungsdatum:	15.03.2024
Gewicht:	0,681 kg

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