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- Perfect your recruitment marketing
- Develop a compelling employer value proposition
- Demonstrate your employer brand ROI
Attract and retain the very best talent
The very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer -- and this book gives you the hard facts and expert insight you need to build your brand as a great place to work. From creating a distinctive employer identity to perfecting your talent-sourcing techniques, it helps create an employer brand that will get the very best talent beating a path to your door.
Inside ...
- Create a strong business case
- Develop an effective strategy
- Identify your key target audiences
- Create a compelling brand promise
- Build an attractive career site
- Harness social media
- Deliver an engaging experience
- Identify the right metrics and KPIs
- Perfect your recruitment marketing
- Develop a compelling employer value proposition
- Demonstrate your employer brand ROI
Attract and retain the very best talent
The very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer -- and this book gives you the hard facts and expert insight you need to build your brand as a great place to work. From creating a distinctive employer identity to perfecting your talent-sourcing techniques, it helps create an employer brand that will get the very best talent beating a path to your door.
Inside ...
- Create a strong business case
- Develop an effective strategy
- Identify your key target audiences
- Create a compelling brand promise
- Build an attractive career site
- Harness social media
- Deliver an engaging experience
- Identify the right metrics and KPIs
Richard Mosley, Universum's Global Head of Strategy, is widely recognized as a leading global authority on the subject of employer branding. He regularly chairs or delivers keynote presentations at many of the world's leading employer brand events.
Lars Schmidt, Founder of Amplify Talent and Cofounder of HR Open Source, is a leading strategy consultant, speaker, and writer in the fields of employer branding and recruiting.
| Erscheinungsjahr: | 2017 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 368 |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781119071648 |
| ISBN-10: | 111907164X |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Schmidt, Lars
Mosley, Richard |
| Hersteller: | John Wiley & Sons Inc |
| Maße: | 233 x 187 x 22 mm |
| Von/Mit: | Lars Schmidt (u. a.) |
| Erscheinungsdatum: | 24.03.2017 |
| Gewicht: | 0,488 kg |
Richard Mosley, Universum's Global Head of Strategy, is widely recognized as a leading global authority on the subject of employer branding. He regularly chairs or delivers keynote presentations at many of the world's leading employer brand events.
Lars Schmidt, Founder of Amplify Talent and Cofounder of HR Open Source, is a leading strategy consultant, speaker, and writer in the fields of employer branding and recruiting.
| Erscheinungsjahr: | 2017 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 368 |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781119071648 |
| ISBN-10: | 111907164X |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Schmidt, Lars
Mosley, Richard |
| Hersteller: | John Wiley & Sons Inc |
| Maße: | 233 x 187 x 22 mm |
| Von/Mit: | Lars Schmidt (u. a.) |
| Erscheinungsdatum: | 24.03.2017 |
| Gewicht: | 0,488 kg |
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