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Presented in the concise, modular, graphical form made popular in previous editions, Effectual Entrepreneurship is perfect both for those seeking to become entrepreneurs, and those already in the thick of things!
Presented in the concise, modular, graphical form made popular in previous editions, Effectual Entrepreneurship is perfect both for those seeking to become entrepreneurs, and those already in the thick of things!
Saras Sarasvathy is the Paul M. Hammaker Professor of Business Administration at the Darden School of Business, University of Virginia, USA.
Glen B. Wheatley is Managing Director of Best Solutions International Group, entrepreneur, thought and cultural nomad, and adjunct academic at the University of Adelaide, Australia.
PART I What We Know About Entrepreneurs and Entrepreneurship
1 Roadmaps, Myths, and the Bahamas
2 Good Ideas Are Everywhere
3 Most Ventures Require Little Startup Capital
4 The Plunge Doesn't Have to Be a Plunge at All
5 Failing as the Way Forward
PART II How (Expert) Entrepreneurs Think
6 Prediction, Risk, and Uncertainty
7 Opportunities Are Created as Well as Discovered
8 Managing Uncertainty Through Control
9 The Effectual Logic of Expert Entrepreneurs
PART III The Nuts and Bolts of Venturing: Effectuation in Action
10 The Bird¿in¿Hand Principle: Start With What You Have
11 Transforming Means Into Something Valuable
12 The Affordable Loss Principle: Invest Little, Learn a Lot
13 Using Slack for Bootstrap Financing
14 The Crazy Quilt Principle: Form Partnerships
15 Asking Potential Partners to Make Commitments
16 The Lemonade Principle: Leverage Surprise
17 Putting It Together: The Effectuation Process
PART IV I Am an Entrepreneur Now: How Far Can I Go?
18 Ownership, Equity, and Control: Manage Stakeholders
19 Business Plans and Business Models
20 The Venture Grows Up: Create an Entrepreneurial Culture
PART V Applications of Effectuation
21 Brand as Venture Identity: Marketing You
22 Technology: Means, Outcome, or Trap?
23 Social Change and Markets in Human Hope
Conclusion
Overview of "Practically Speaking" Sections
Overview of "Research Roots" Sections
| Erscheinungsjahr: | 2025 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781032427287 |
| ISBN-10: | 1032427280 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Wheatley, Glen B.
Sarasvathy, Saras |
| Auflage: | 3. Auflage |
| Hersteller: | Taylor & Francis Ltd |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 209 x 279 x 25 mm |
| Von/Mit: | Glen B. Wheatley (u. a.) |
| Erscheinungsdatum: | 27.05.2025 |
| Gewicht: | 1,238 kg |
Saras Sarasvathy is the Paul M. Hammaker Professor of Business Administration at the Darden School of Business, University of Virginia, USA.
Glen B. Wheatley is Managing Director of Best Solutions International Group, entrepreneur, thought and cultural nomad, and adjunct academic at the University of Adelaide, Australia.
PART I What We Know About Entrepreneurs and Entrepreneurship
1 Roadmaps, Myths, and the Bahamas
2 Good Ideas Are Everywhere
3 Most Ventures Require Little Startup Capital
4 The Plunge Doesn't Have to Be a Plunge at All
5 Failing as the Way Forward
PART II How (Expert) Entrepreneurs Think
6 Prediction, Risk, and Uncertainty
7 Opportunities Are Created as Well as Discovered
8 Managing Uncertainty Through Control
9 The Effectual Logic of Expert Entrepreneurs
PART III The Nuts and Bolts of Venturing: Effectuation in Action
10 The Bird¿in¿Hand Principle: Start With What You Have
11 Transforming Means Into Something Valuable
12 The Affordable Loss Principle: Invest Little, Learn a Lot
13 Using Slack for Bootstrap Financing
14 The Crazy Quilt Principle: Form Partnerships
15 Asking Potential Partners to Make Commitments
16 The Lemonade Principle: Leverage Surprise
17 Putting It Together: The Effectuation Process
PART IV I Am an Entrepreneur Now: How Far Can I Go?
18 Ownership, Equity, and Control: Manage Stakeholders
19 Business Plans and Business Models
20 The Venture Grows Up: Create an Entrepreneurial Culture
PART V Applications of Effectuation
21 Brand as Venture Identity: Marketing You
22 Technology: Means, Outcome, or Trap?
23 Social Change and Markets in Human Hope
Conclusion
Overview of "Practically Speaking" Sections
Overview of "Research Roots" Sections
| Erscheinungsjahr: | 2025 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781032427287 |
| ISBN-10: | 1032427280 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Wheatley, Glen B.
Sarasvathy, Saras |
| Auflage: | 3. Auflage |
| Hersteller: | Taylor & Francis Ltd |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 209 x 279 x 25 mm |
| Von/Mit: | Glen B. Wheatley (u. a.) |
| Erscheinungsdatum: | 27.05.2025 |
| Gewicht: | 1,238 kg |
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