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Beschreibung
Considerable time and energy go into the design of an HR program but, typically, not as much energy is devoted to the project's presentation to employees, stakeholders, and customers. Meeting the need for HR and internal communications professionals to master how to turn sometimes dry material into an interesting and engaging message for employees while also articulating the business/financial benefits to senior management, "Effective HR Communication" proposes a 7-step model for planning, launching, and measuring the success of a communication campaign. Deborah Corey tackles new areasthat are transforming communications campaigns including how to use and embrace technology as a medium for effective communication, how to understand the needs of target audiences in multi-generational and multi-cultural workplaces, and how to communicate in a global context. In addition, she presents case studies to practically spell what works and what does not work.
Considerable time and energy go into the design of an HR program but, typically, not as much energy is devoted to the project's presentation to employees, stakeholders, and customers. Meeting the need for HR and internal communications professionals to master how to turn sometimes dry material into an interesting and engaging message for employees while also articulating the business/financial benefits to senior management, "Effective HR Communication" proposes a 7-step model for planning, launching, and measuring the success of a communication campaign. Deborah Corey tackles new areasthat are transforming communications campaigns including how to use and embrace technology as a medium for effective communication, how to understand the needs of target audiences in multi-generational and multi-cultural workplaces, and how to communicate in a global context. In addition, she presents case studies to practically spell what works and what does not work.
Über den Autor
Debra Corey is Group Reward Director at Reward Gateway, which provides employee engagement technology to companies. She has over 30 years of experience as a Rewards practitioner at global organizations such as Honeywell and Gap, and in 2012 she received the industry's Employee Benefits Professional of the Year award.
Zusammenfassung
Enables the HR practitioner to demonstrate the value they are adding to the organization by effectively communicating the benefits of the projects and programmes they are implementing
Inhaltsverzeichnis
Introduction
Why is communications important?
What are the objectives of effective communications?
What are the challenges of communication?
What is the IMPACT communications model?
Conclusion
References
01 InvestigationIntroduction
How to ask questions
How to analyse data
How to create objectives
Conclusion
References02 Medium
Introduction
Different types of media
Selecting the right medium
Getting the right mix
Conclusion
References
03 Planning
Introduction
Why plan?
How to plan
Conclusion
References04 Allies
Introduction
What is an ally?
Why do we need allies?
How to identify and select allies
How to work effectively with allies
How to work with different types of allies
How to work effectively with managers
Conclusion
05 Content
Introduction
What is content?
Why is content important?
Some guiding principles
How to create effective content
Things to consider
Conclusion
References
06 Testing
Introduction
Why should we test?
What to test
When to test
Methods for testing
How to test
Conclusion
Reference
07 Case study: BT Group plc saveshare
Who are they?
What was the situation?
What did they do?
What did they achieve?
What would they recommend?
Author's notes
08 Case study: LV= pensions
Who are they?
What was the situation?
What did they do?
What did they achieve?
What would they recommend?
Author's notes
09 Case study: LV= !nnovate
Who are they?
What was the situation?
What did they do?
What did they achieve?
What would they recommend?
Author's notes
10 Case study: Merlin Entertainments
Who are they?
What was the situation?
What did they do?
What did they achieve?
What would they recommend?
Author's notes
11 Case study: Reward Gateway Project Solar
Who are they?
What was the situation?
What did they do?
What did they achieve?
What would they recommend?
Author's notes
12 ConclusionSummary of IMPACT model
Winning attitude
Final words of wisdom
Happy ending
Index
Why is communications important?
What are the objectives of effective communications?
What are the challenges of communication?
What is the IMPACT communications model?
Conclusion
References
01 InvestigationIntroduction
How to ask questions
How to analyse data
How to create objectives
Conclusion
References02 Medium
Introduction
Different types of media
Selecting the right medium
Getting the right mix
Conclusion
References
03 Planning
Introduction
Why plan?
How to plan
Conclusion
References04 Allies
Introduction
What is an ally?
Why do we need allies?
How to identify and select allies
How to work effectively with allies
How to work with different types of allies
How to work effectively with managers
Conclusion
05 Content
Introduction
What is content?
Why is content important?
Some guiding principles
How to create effective content
Things to consider
Conclusion
References
06 Testing
Introduction
Why should we test?
What to test
When to test
Methods for testing
How to test
Conclusion
Reference
07 Case study: BT Group plc saveshare
Who are they?
What was the situation?
What did they do?
What did they achieve?
What would they recommend?
Author's notes
08 Case study: LV= pensions
Who are they?
What was the situation?
What did they do?
What did they achieve?
What would they recommend?
Author's notes
09 Case study: LV= !nnovate
Who are they?
What was the situation?
What did they do?
What did they achieve?
What would they recommend?
Author's notes
10 Case study: Merlin Entertainments
Who are they?
What was the situation?
What did they do?
What did they achieve?
What would they recommend?
Author's notes
11 Case study: Reward Gateway Project Solar
Who are they?
What was the situation?
What did they do?
What did they achieve?
What would they recommend?
Author's notes
12 ConclusionSummary of IMPACT model
Winning attitude
Final words of wisdom
Happy ending
Index
Details
| Erscheinungsjahr: | 2016 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780749476168 |
| ISBN-10: | 0749476168 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Corey, Debra |
| Hersteller: | Kogan Page |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 234 x 156 x 13 mm |
| Von/Mit: | Debra Corey |
| Erscheinungsdatum: | 01.03.2016 |
| Gewicht: | 0,36 kg |
Über den Autor
Debra Corey is Group Reward Director at Reward Gateway, which provides employee engagement technology to companies. She has over 30 years of experience as a Rewards practitioner at global organizations such as Honeywell and Gap, and in 2012 she received the industry's Employee Benefits Professional of the Year award.
Zusammenfassung
Enables the HR practitioner to demonstrate the value they are adding to the organization by effectively communicating the benefits of the projects and programmes they are implementing
Inhaltsverzeichnis
Introduction
Why is communications important?
What are the objectives of effective communications?
What are the challenges of communication?
What is the IMPACT communications model?
Conclusion
References
01 InvestigationIntroduction
How to ask questions
How to analyse data
How to create objectives
Conclusion
References02 Medium
Introduction
Different types of media
Selecting the right medium
Getting the right mix
Conclusion
References
03 Planning
Introduction
Why plan?
How to plan
Conclusion
References04 Allies
Introduction
What is an ally?
Why do we need allies?
How to identify and select allies
How to work effectively with allies
How to work with different types of allies
How to work effectively with managers
Conclusion
05 Content
Introduction
What is content?
Why is content important?
Some guiding principles
How to create effective content
Things to consider
Conclusion
References
06 Testing
Introduction
Why should we test?
What to test
When to test
Methods for testing
How to test
Conclusion
Reference
07 Case study: BT Group plc saveshare
Who are they?
What was the situation?
What did they do?
What did they achieve?
What would they recommend?
Author's notes
08 Case study: LV= pensions
Who are they?
What was the situation?
What did they do?
What did they achieve?
What would they recommend?
Author's notes
09 Case study: LV= !nnovate
Who are they?
What was the situation?
What did they do?
What did they achieve?
What would they recommend?
Author's notes
10 Case study: Merlin Entertainments
Who are they?
What was the situation?
What did they do?
What did they achieve?
What would they recommend?
Author's notes
11 Case study: Reward Gateway Project Solar
Who are they?
What was the situation?
What did they do?
What did they achieve?
What would they recommend?
Author's notes
12 ConclusionSummary of IMPACT model
Winning attitude
Final words of wisdom
Happy ending
Index
Why is communications important?
What are the objectives of effective communications?
What are the challenges of communication?
What is the IMPACT communications model?
Conclusion
References
01 InvestigationIntroduction
How to ask questions
How to analyse data
How to create objectives
Conclusion
References02 Medium
Introduction
Different types of media
Selecting the right medium
Getting the right mix
Conclusion
References
03 Planning
Introduction
Why plan?
How to plan
Conclusion
References04 Allies
Introduction
What is an ally?
Why do we need allies?
How to identify and select allies
How to work effectively with allies
How to work with different types of allies
How to work effectively with managers
Conclusion
05 Content
Introduction
What is content?
Why is content important?
Some guiding principles
How to create effective content
Things to consider
Conclusion
References
06 Testing
Introduction
Why should we test?
What to test
When to test
Methods for testing
How to test
Conclusion
Reference
07 Case study: BT Group plc saveshare
Who are they?
What was the situation?
What did they do?
What did they achieve?
What would they recommend?
Author's notes
08 Case study: LV= pensions
Who are they?
What was the situation?
What did they do?
What did they achieve?
What would they recommend?
Author's notes
09 Case study: LV= !nnovate
Who are they?
What was the situation?
What did they do?
What did they achieve?
What would they recommend?
Author's notes
10 Case study: Merlin Entertainments
Who are they?
What was the situation?
What did they do?
What did they achieve?
What would they recommend?
Author's notes
11 Case study: Reward Gateway Project Solar
Who are they?
What was the situation?
What did they do?
What did they achieve?
What would they recommend?
Author's notes
12 ConclusionSummary of IMPACT model
Winning attitude
Final words of wisdom
Happy ending
Index
Details
| Erscheinungsjahr: | 2016 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780749476168 |
| ISBN-10: | 0749476168 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Corey, Debra |
| Hersteller: | Kogan Page |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 234 x 156 x 13 mm |
| Von/Mit: | Debra Corey |
| Erscheinungsdatum: | 01.03.2016 |
| Gewicht: | 0,36 kg |
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