Enables the HR practitioner to demonstrate the value they are adding to the organization by effectively communicating the benefits of the projects and programmes they are implementing

Introduction
Why is communications important?
What are the objectives of effective communications?
What are the challenges of communication?
What is the IMPACT communications model?
Conclusion
References

01 InvestigationIntroduction
How to ask questions
How to analyse data
How to create objectives
Conclusion
References02 Medium
Introduction
Different types of media
Selecting the right medium
Getting the right mix
Conclusion
References

03 Planning
Introduction
Why plan?
How to plan
Conclusion
References04 Allies
Introduction
What is an ally?
Why do we need allies?
How to identify and select allies
How to work effectively with allies
How to work with different types of allies
How to work effectively with managers
Conclusion

05 Content
Introduction
What is content?
Why is content important?
Some guiding principles
How to create effective content
Things to consider
Conclusion
References

06 Testing
Introduction
Why should we test?
What to test
When to test
Methods for testing
How to test
Conclusion
Reference

07 Case study: BT Group plc saveshare
Who are they?
What was the situation?
What did they do?
What did they achieve?
What would they recommend?
Author's notes

08 Case study: LV= pensions
Who are they?
What was the situation?
What did they do?
What did they achieve?
What would they recommend?
Author's notes

09 Case study: LV= !nnovate
Who are they?
What was the situation?
What did they do?
What did they achieve?
What would they recommend?
Author's notes

10 Case study: Merlin Entertainments
Who are they?
What was the situation?
What did they do?
What did they achieve?
What would they recommend?
Author's notes

11 Case study: Reward Gateway Project Solar
Who are they?
What was the situation?
What did they do?
What did they achieve?
What would they recommend?
Author's notes

12 ConclusionSummary of IMPACT model
Winning attitude
Final words of wisdom
Happy ending

Index