Sanjay Mohapatra: E-Commerce Strategy | Buch

Cover: 9781461441410 | E-Commerce Strategy | Text and Cases | Sanjay Mohapatra | Buch | XVIII

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Sprache: Englisch

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Beschreibung

¿¿E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems.
E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.

Über den Autor

Sanjay Mohapatra received his B.E. from NIT Rourkela, [...] from IIT Madras, PGDBM XIMB, India and has finished his Ph.D. from Utkal University, India under management department. At present, he is an associate professor in Information Systems in XIMB, India. Professor Mohapatra has more than 21 years of industry experience. He has worked in various capacities in organizations like Hindusthan Aeronautics Limited, Larsen & Toubro, PricewaterHouse, Infosys, Polaris & J&B Software. His teaching interests are in IT Strategy and Management Information Systems and research interests are in the area of IT enabled processes. He has authored/co-authored ten books, more than twenty papers in peer reviewed international journals.

Zusammenfassung

Covers topics relating to e-commerce not found in many competing books such as Open Source, Online Research, M-Commerce, Peer-to-peer systems

Includes 10 case studies that illustrate e-commerce concepts

Each chapter includes Learning Objectives and Review Questions to highlight the major ideas and goals?

Includes supplementary material: [...]

Inhaltsverzeichnis

Understanding E-commerce.- Technology of E-commerce.- Web Page Hosting.- Concepts in E-commerce.- Understanding E-commerce Product Design Strategy.- E-commerce and Online Auctions.- E-commerce Strategy.- Channels in E-commerce.- E-commerce Portal Design Strategy.- Future Trend - Social Commerce.- Drivers of Online-selling Diffusion: A Look at Organizational and Environmental Factors Through Time.

Erscheinungsjahr:	2012
Fachbereich:	Allgemeines
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Reihe:	Springer Texts in Business and Economics
Inhalt:	xviii 262 S.
ISBN-13:	9781461441410
ISBN-10:	1461441412
Sprache:	Englisch
Herstellernummer:	86082611
Ausstattung / Beilage:	HC runder Rücken kaschiert
Einband:	Gebunden
Autor:	Mohapatra, Sanjay
Hersteller:	Springer US Springer New York Springer US, New York, N.Y. Springer Texts in Business and Economics
Maße:	241 x 160 x 20 mm
Von/Mit:	Sanjay Mohapatra
Erscheinungsdatum:	16.08.2012
Gewicht:	0,588 kg

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