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E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.
E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.
Sanjay Mohapatra received his B.E. from NIT Rourkela, M.Tech from IIT Madras, PGDBM XIMB, India and has finished his Ph.D. from Utkal University, India under management department. At present, he is an associate professor in Information Systems in XIMB, India. Professor Mohapatra has more than 21 years of industry experience. He has worked in various capacities in organizations like Hindusthan Aeronautics Limited, Larsen & Toubro, PricewaterHouse, Infosys, Polaris & J&B Software. His teaching interests are in IT Strategy and Management Information Systems and research interests are in the area of IT enabled processes. He has authored/co-authored ten books, more than twenty papers in peer reviewed international journals.
Covers topics relating to e-commerce not found in many competing books such as Open Source, Online Research, M-Commerce, Peer-to-peer systems
Includes 10 case studies that illustrate e-commerce concepts
Each chapter includes Learning Objectives and Review Questions to highlight the major ideas and goals?
Includes supplementary material: [...]
| Erscheinungsjahr: | 2012 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 280 |
| Reihe: | Springer Texts in Business and Economics |
| Inhalt: |
xviii
262 S. |
| ISBN-13: | 9781461441410 |
| ISBN-10: | 1461441412 |
| Sprache: | Englisch |
| Herstellernummer: | 86082611 |
| Ausstattung / Beilage: | HC runder Rücken kaschiert |
| Einband: | Gebunden |
| Autor: | Mohapatra, Sanjay |
| Auflage: | 2013 |
| Hersteller: |
Springer US
Springer Texts in Business and Economics |
| Maße: | 241 x 160 x 20 mm |
| Von/Mit: | Sanjay Mohapatra |
| Erscheinungsdatum: | 16.08.2012 |
| Gewicht: | 0,588 kg |
Sanjay Mohapatra received his B.E. from NIT Rourkela, M.Tech from IIT Madras, PGDBM XIMB, India and has finished his Ph.D. from Utkal University, India under management department. At present, he is an associate professor in Information Systems in XIMB, India. Professor Mohapatra has more than 21 years of industry experience. He has worked in various capacities in organizations like Hindusthan Aeronautics Limited, Larsen & Toubro, PricewaterHouse, Infosys, Polaris & J&B Software. His teaching interests are in IT Strategy and Management Information Systems and research interests are in the area of IT enabled processes. He has authored/co-authored ten books, more than twenty papers in peer reviewed international journals.
Covers topics relating to e-commerce not found in many competing books such as Open Source, Online Research, M-Commerce, Peer-to-peer systems
Includes 10 case studies that illustrate e-commerce concepts
Each chapter includes Learning Objectives and Review Questions to highlight the major ideas and goals?
Includes supplementary material: [...]
| Erscheinungsjahr: | 2012 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 280 |
| Reihe: | Springer Texts in Business and Economics |
| Inhalt: |
xviii
262 S. |
| ISBN-13: | 9781461441410 |
| ISBN-10: | 1461441412 |
| Sprache: | Englisch |
| Herstellernummer: | 86082611 |
| Ausstattung / Beilage: | HC runder Rücken kaschiert |
| Einband: | Gebunden |
| Autor: | Mohapatra, Sanjay |
| Auflage: | 2013 |
| Hersteller: |
Springer US
Springer Texts in Business and Economics |
| Maße: | 241 x 160 x 20 mm |
| Von/Mit: | Sanjay Mohapatra |
| Erscheinungsdatum: | 16.08.2012 |
| Gewicht: | 0,588 kg |
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