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Beschreibung
E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems.
E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.
E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.
E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems.
E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.
E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.
Über den Autor
Dr. S Sreejesh teaches Marketing Research and Business Research Methods using SAS 9.2 and SPSS at post graduate level (MBA) in IBS Hyderabad. He has received graduate and post graduate degrees in Economics from Kerala University, Kerala, MBA from Anna University, Chennai, [...] in Management from ICFAI University, Tripura, PhD from IBS, Hyderabad and Management Teachers Training Programme (MTP) from ICFAI, Hyderabad, India. His areas of interest are Qualitative and Quantiative Data Analysis, Marketing Management, Brand Management, Multivariate Data Analysis. He has published more than ten articles in international journals like Southern Business Review, Journal of Global Business Issues, International Journal of Management Studies, Journal of International Business and Economy, Economics Management and Financial Markets, The Romanian Economic Journal, International Management Review, International Journal of Information Technology and Project Management and Indian Journal of Corporate Governance. He also published books of international repute with MACMILLAN Advanced Research Series and Pearson India.
Dr. Sanjay Mohapatra received his B.E. from NIT Rourkela, MBA from XIMB, [...] from IIT Madras, India and PhD from Utkal University. Dr. Mohapatra has more than 26 years of combined industry and academic experience. He has worked in various capacities in organizations like Hindusthan Aeronautics Limited, Larsen & Toubro, PricewaterHouse Coopers, Infosys, Polaris & J&B Software. He has consulted many organizations in different domains such as Utilities, Banking, Insurance and healthcare sectors. His teaching interests are in IT Strategy and Management Information Systems and research interests are in the area of IT enabled processes. He has authored/co-authored fourteen books, more than thirty papers in national and international referred journals besides publications in different conferences.
Dr. Sanjay Mohapatra received his B.E. from NIT Rourkela, MBA from XIMB, [...] from IIT Madras, India and PhD from Utkal University. Dr. Mohapatra has more than 26 years of combined industry and academic experience. He has worked in various capacities in organizations like Hindusthan Aeronautics Limited, Larsen & Toubro, PricewaterHouse Coopers, Infosys, Polaris & J&B Software. He has consulted many organizations in different domains such as Utilities, Banking, Insurance and healthcare sectors. His teaching interests are in IT Strategy and Management Information Systems and research interests are in the area of IT enabled processes. He has authored/co-authored fourteen books, more than thirty papers in national and international referred journals besides publications in different conferences.
Zusammenfassung
Covers topics relating to e-commerce not found in many competing books such as Open Source, Online Research, M-Commerce, Peer-to-peer systems
Includes 10 case studies that illustrate e-commerce concepts
Each chapter includes Learning Objectives and Review Questions to highlight the major ideas and goals?
Includes supplementary material: [...]
Inhaltsverzeichnis
Understanding E-commerce.- Technology of E-commerce.- Web Page Hosting.- Concepts in E-commerce.- Understanding E-commerce Product Design Strategy.- E-commerce and Online Auctions.- E-commerce Strategy.- Channels in E-commerce.- E-commerce Portal Design Strategy.- Future Trend - Social Commerce.- Drivers of Online-selling Diffusion: A Look at Organizational and Environmental Factors Through Time.
Details
| Erscheinungsjahr: | 2014 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Reihe: | Springer Texts in Business and Economics |
| Inhalt: |
xviii
262 S. |
| ISBN-13: | 9781489973443 |
| ISBN-10: | 1489973443 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Mohapatra, Sanjay |
| Hersteller: |
Springer
Springer Texts in Business and Economics |
| Verantwortliche Person für die EU: | Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com |
| Maße: | 235 x 155 x 16 mm |
| Von/Mit: | Sanjay Mohapatra |
| Erscheinungsdatum: | 08.08.2014 |
| Gewicht: | 0,429 kg |