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Cover: 9781398607989 | E-Commerce Growth Strategy | Kunle Campbell | Taschenbuch | Englisch
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E-Commerce Growth Strategy
A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers
Taschenbuch von Kunle Campbell
Sprache: Englisch

32,40 €*

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Beschreibung
Win and retain customers with this essential resource for linking e-commerce tools and metrics to wider brand and marketing strategies.
Win and retain customers with this essential resource for linking e-commerce tools and metrics to wider brand and marketing strategies.
Über den Autor
Kunle Campbell is an e-commerce growth advisor and co-founder of Octillion, a digital-first CPG brand house. Based in Oxford, UK, he advises online and omnichannel retailers and operates multiple consumer brands. As the host of the top-rated 2X eCommerce Podcast, Kunle has interviewed over 300 commerce business leaders. He has spoken at conferences by SAP Commerce and Barclays and has been featured in international news outlets like the BBC, New York Times, and The International Herald Tribune. Kunle is a recognized top e-commerce influencer by Neil Patel, Klaviyo and eDesk.
Inhaltsverzeichnis
Chapter - 00: Introduction; Chapter - 01: How to think about and approach e-commerce growth; Chapter - 02: Collaborative cross-functional growth; Chapter - 03: Brand core - the foundation for growth; Chapter - 04: Consumer behaviour; Chapter - 05: Customer data; Chapter - 06: Customer acquisition; Chapter - 07: Retention for long-term growth; Chapter - 08: Audience and community building - why high-growth e-commerce brands are publishers; Chapter - 09: Lifecycle marketing and personalized experiences; Chapter - 10: Search engine marketing; Chapter - 11: Paid social advertising; Chapter - 12: Channel marketing; Chapter - 13: Product development cycles for growth; Chapter - 14: How to cultivate a culture of experimentation; Chapter - 15: Alternative but effective routes to e-commerce growth; Chapter - 16: Finance - what you should know and an overview for growth; Chapter - 17: Tracking success - team makeup and key metrics; Chapter - 18: Develop your growth roadmap;
Details
Erscheinungsjahr: 2023
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 321
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781398607989
ISBN-10: 1398607983
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Campbell, Kunle
Hersteller: Kogan Page
Maße: 233 x 159 x 22 mm
Von/Mit: Kunle Campbell
Erscheinungsdatum: 03.08.2023
Gewicht: 0,53 kg
preigu-id: 121574176
Über den Autor
Kunle Campbell is an e-commerce growth advisor and co-founder of Octillion, a digital-first CPG brand house. Based in Oxford, UK, he advises online and omnichannel retailers and operates multiple consumer brands. As the host of the top-rated 2X eCommerce Podcast, Kunle has interviewed over 300 commerce business leaders. He has spoken at conferences by SAP Commerce and Barclays and has been featured in international news outlets like the BBC, New York Times, and The International Herald Tribune. Kunle is a recognized top e-commerce influencer by Neil Patel, Klaviyo and eDesk.
Inhaltsverzeichnis
Chapter - 00: Introduction; Chapter - 01: How to think about and approach e-commerce growth; Chapter - 02: Collaborative cross-functional growth; Chapter - 03: Brand core - the foundation for growth; Chapter - 04: Consumer behaviour; Chapter - 05: Customer data; Chapter - 06: Customer acquisition; Chapter - 07: Retention for long-term growth; Chapter - 08: Audience and community building - why high-growth e-commerce brands are publishers; Chapter - 09: Lifecycle marketing and personalized experiences; Chapter - 10: Search engine marketing; Chapter - 11: Paid social advertising; Chapter - 12: Channel marketing; Chapter - 13: Product development cycles for growth; Chapter - 14: How to cultivate a culture of experimentation; Chapter - 15: Alternative but effective routes to e-commerce growth; Chapter - 16: Finance - what you should know and an overview for growth; Chapter - 17: Tracking success - team makeup and key metrics; Chapter - 18: Develop your growth roadmap;
Details
Erscheinungsjahr: 2023
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 321
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781398607989
ISBN-10: 1398607983
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Campbell, Kunle
Hersteller: Kogan Page
Maße: 233 x 159 x 22 mm
Von/Mit: Kunle Campbell
Erscheinungsdatum: 03.08.2023
Gewicht: 0,53 kg
preigu-id: 121574176
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