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Harvard Business Review
research shows that pricing has almost 4 times as much influence on a company's ability to reinvest than top line sales growth. But if you don't understand the psychology of pricing, having the wrong price can undermine your chances for success.
Double Your Price
is your practical, accessible guide on the theory, strategy, psychology, and execution of pricing. With useful tools, and clear, realistic guidance on how to leverage pricing to drive business success, you'll be able to answer the following questions for your business or product:
- How much should we charge for our product or service?
- How much are our customers willing to pay?
- If we increase our price, will we lose customers?
- How can setting prices help us cover our costs?
- What are the benefits of a pricing strategy?
- Will increasing or decreasing prices help my business to succeed?
Covering how pricing works, how to avoid cognitive bias, how to convince others, and many different pricing strategies,
Double Your Price
includes a practical set of insights, tools, and actionable guidance, and a Foreword by Lord Sainsbury.
A well-designed and progressive pricing strategy is one of the most powerful tools available to businesses. Get yours right.
Harvard Business Review
research shows that pricing has almost 4 times as much influence on a company's ability to reinvest than top line sales growth. But if you don't understand the psychology of pricing, having the wrong price can undermine your chances for success.
Double Your Price
is your practical, accessible guide on the theory, strategy, psychology, and execution of pricing. With useful tools, and clear, realistic guidance on how to leverage pricing to drive business success, you'll be able to answer the following questions for your business or product:
- How much should we charge for our product or service?
- How much are our customers willing to pay?
- If we increase our price, will we lose customers?
- How can setting prices help us cover our costs?
- What are the benefits of a pricing strategy?
- Will increasing or decreasing prices help my business to succeed?
Covering how pricing works, how to avoid cognitive bias, how to convince others, and many different pricing strategies,
Double Your Price
includes a practical set of insights, tools, and actionable guidance, and a Foreword by Lord Sainsbury.
A well-designed and progressive pricing strategy is one of the most powerful tools available to businesses. Get yours right.
- Why is price so important for success?
- Why under-pricing is a key business error
- Pricing 101: the basics plus some surprises
- Why price should almost never be cost-plus'
- Value and price: how the relationship is changing
- Unlocking growth: would you like a bank account that pays 25% interest?
- Doubling your price: Price as an agent of growth
- Framing and priming: they're all around us
- Other strategies for pricing
- Can you double your price?
- Increasing differentiation: The role of brand
- Real price is not equal to stated price
- Money on the table: pricing menus, on-sell and up-sell
- Day rate vs total
- Use bundling
- Establishing multiple price points and pricing runways
- Managing over-demand
- Get premium customers to self-identify
- Carry out experimental tests' in the market
- Using framing and priming
- Remember to revisit price often, if not continuously
10. On the road to success
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Betriebswirtschaft |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Reihe: | FT Publishing International |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781292426341 |
| ISBN-10: | 1292426349 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Falzani, David |
| Hersteller: |
Financial Times Prent.
Pearson Education Limited |
| Maße: | 216 x 139 x 20 mm |
| Von/Mit: | David Falzani |
| Erscheinungsdatum: | 15.09.2023 |
| Gewicht: | 0,322 kg |
- Why is price so important for success?
- Why under-pricing is a key business error
- Pricing 101: the basics plus some surprises
- Why price should almost never be cost-plus'
- Value and price: how the relationship is changing
- Unlocking growth: would you like a bank account that pays 25% interest?
- Doubling your price: Price as an agent of growth
- Framing and priming: they're all around us
- Other strategies for pricing
- Can you double your price?
- Increasing differentiation: The role of brand
- Real price is not equal to stated price
- Money on the table: pricing menus, on-sell and up-sell
- Day rate vs total
- Use bundling
- Establishing multiple price points and pricing runways
- Managing over-demand
- Get premium customers to self-identify
- Carry out experimental tests' in the market
- Using framing and priming
- Remember to revisit price often, if not continuously
10. On the road to success
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Betriebswirtschaft |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Reihe: | FT Publishing International |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781292426341 |
| ISBN-10: | 1292426349 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Falzani, David |
| Hersteller: |
Financial Times Prent.
Pearson Education Limited |
| Maße: | 216 x 139 x 20 mm |
| Von/Mit: | David Falzani |
| Erscheinungsdatum: | 15.09.2023 |
| Gewicht: | 0,322 kg |
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