Peter M. Nardi: Doing Survey Research

Cover: 9781138043398 | Doing Survey Research | A Guide to Quantitative Methods | Nardi | Buch

Rückseite: 9781138043398 | Doing Survey Research | A Guide to Quantitative Methods | Nardi | Buch

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Sprache: Englisch

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Beschreibung

Doing Survey Research is intended for students who want to learn how to conduct quantitative studies for a project in an undergraduate course, a graduate-level thesis, or a survey that an employer may want completed. This brief, practical textbook prepares students to conduct their own survey research and write up the results, as well as read and interpret other people's research. It introduces survey design with data analysis and interpretation. And it is for those who need to understand and critically interpret survey research found in scholarly journals, reports distributed in the workplace, and social scientific findings presented online in the media, on a blog, or in social media postings. Essential new updates to this edition include coverage of Big Data, Meta-Data Analysis, and A/B testing methodology-methods used by big corporations like Netflix and Amazon.

Über den Autor

Peter M. Nardi is Professor Emeritus of Sociology at Pitzer College, a member of the Claremont Colleges, former President of the Pacific Sociological Association, and author of Critical Thinking: Tools for Evaluating Research.

Inhaltsverzeichnis

Preface to the Fourth Edition

CHAPTER ONE Why We Do Research

CHAPTER TWO Finding Ideas to Research

CHAPTER THREE Designing Research: Concepts, Hypotheses, and Measurement

CHAPTER FOUR Developing a Questionnaire

CHAPTER FIVE Sampling

CHAPTER SIX Presenting Data: Descriptive Statistics

CHAPTER SEVEN Analyzing Data: Bivariate Relationships

CHAPTER EIGHT Analyzing Data: Comparing Means

CHAPTER NINE Analyzing Data: Multiple Variables

CHAPTER TEN Presenting Results, Making Conclusions, and Writing Reports

Appendix

References

Index

Details

Erscheinungsjahr:	2018
Genre:	Importe , Soziologie
Rubrik:	Wissenschaften
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781138043398
ISBN-10:	1138043397
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Nardi, Peter M.
Auflage:	4. Auflage
Hersteller:	Routledge
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	235 x 191 x 15 mm
Von/Mit:	Peter M. Nardi
Erscheinungsdatum:	09.01.2018
Gewicht:	0,518 kg