Leonard Kim is a personal branding expert, marketing consultant, and writer whose content has been read over 14 million times. Ryan Foland is a communication strategist, speaker, and personal branding expert.

Together, they operate InfluenceTree, a personal branding accelerator that teaches people how to build their brand, get featured in publications, and grow their social media following. Their clients include New York Times bestselling authors, venture capitalists, and Fortune 500 executives.

Worksheets
Foreword by Keith Ferrazzi
Acknowledgments
Introduction
Disclaimer

Part 1
You Don't Have to Be
Anyone but Yourself

Chapter 1
Own Your Whole Story

Chapter 2
Don't Be Ideal, Be Real

Chapter 3
When You Speak, Speak Your Truth

Chapter 4
Run Farther with Imperfect Friends

Part 2
Let Your Fears Guide You

Chapter 5
Your Brand Is Who You Are

Chapter 6
Your Brand Precedes You

Chapter 7
Put Yourself Out There

Chapter 8
Ditch the Act and Be Yourself

PART 3
Reveal Your Whole Self

Chapter 9
Step One: Positioning Is an Art Form

Chapter 10
Step Two: Discover What Makes You Stand Out

Chapter 11
Step Three: Overcome Fear and Share

Chapter 12
Step Four: Focus on Form, Not Force

Chapter 13
Step Five: Make Eye Contact with the Camera

Chapter 14
Step Six: Be Consistent with Content

Chapter 15
Step Seven: Keep It Social

Chapter 16
Step Eight: Sequential Steps Create Success

Chapter 17
Your Success Is Half the Story

Notes
Index

Worksheets

Chapter 5
Rapid Reflection Discovery Process Worksheet

Chapter 7
Exposures Ranked by Level Worksheet

Chapter 8
Exposure Résumé Worksheet

Chapter 9
The Exposed and Authentic Bio Worksheet
Personal Branding Positioning and Strategy Worksheet

Chapter 10
The 3-1-3 Challenge Worksheet

Chapter 11
Overcoming Fear and Sharing Worksheet
Story Creation Worksheet

Chapter 12
Amplify What Is Working Worksheet

Chapter 14
Content Calendar Worksheet

Chapter 15
Ditch the Act Peer Group Charter Starter Worksheet

Chapter 16
Success Stacking Worksheet