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Englisch
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Beschreibung
The digital revolution has caused a seismic shift in the PR industry. It's altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes where we've been, where we are and where we're going. It's a manual for practitioners looking for guidance and ideas on how best to navigate this changing space.
The digital revolution has caused a seismic shift in the PR industry. It's altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes where we've been, where we are and where we're going. It's a manual for practitioners looking for guidance and ideas on how best to navigate this changing space.
Über den Autor
Danny Whatmough is Managing Director, Integrated Media at Weber Shandwick. He has worked for over a decade as a digital specialist within the PR industry, servicing a range of brands and businesses across B2B and B2C sectors including P&G, HSBC, Coty, Nestle, Unilever, Roche, IBM, Citrix and Vauxhall.
Details
Erscheinungsjahr: | 2018 |
---|---|
Fachbereich: | Werbung & Marketing |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
ISBN-13: | 9781787566224 |
ISBN-10: | 1787566226 |
Sprache: | Englisch |
Einband: | Gebunden |
Autor: | Whatmough, Danny |
Hersteller: | Emerald Publishing Limited |
Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 201 x 137 x 23 mm |
Von/Mit: | Danny Whatmough |
Erscheinungsdatum: | 13.11.2018 |
Gewicht: | 0,295 kg |
Über den Autor
Danny Whatmough is Managing Director, Integrated Media at Weber Shandwick. He has worked for over a decade as a digital specialist within the PR industry, servicing a range of brands and businesses across B2B and B2C sectors including P&G, HSBC, Coty, Nestle, Unilever, Roche, IBM, Citrix and Vauxhall.
Details
Erscheinungsjahr: | 2018 |
---|---|
Fachbereich: | Werbung & Marketing |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
ISBN-13: | 9781787566224 |
ISBN-10: | 1787566226 |
Sprache: | Englisch |
Einband: | Gebunden |
Autor: | Whatmough, Danny |
Hersteller: | Emerald Publishing Limited |
Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 201 x 137 x 23 mm |
Von/Mit: | Danny Whatmough |
Erscheinungsdatum: | 13.11.2018 |
Gewicht: | 0,295 kg |
Sicherheitshinweis