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This streamlined edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new GÇÿEssential Digital SkillsGÇÖ boxes give students guidance on how to develop key skills they will need in the workplace.
Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.
This streamlined edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new GÇÿEssential Digital SkillsGÇÖ boxes give students guidance on how to develop key skills they will need in the workplace.
Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 576 |
| ISBN-13: | 9781292241579 |
| ISBN-10: | 1292241578 |
| Sprache: | Englisch |
| Autor: |
Chaffey, Dave
Ellis-Chadwick, Fiona |
| Auflage: | 7. Aufl. |
| Hersteller: |
Pearson
Pearson Deutschland GmbH |
| Maße: | 20 x 195 x 266 mm |
| Von/Mit: | Dave Chaffey (u. a.) |
| Erscheinungsdatum: | 05.09.2019 |
| Gewicht: | 1,06 kg |
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 576 |
| ISBN-13: | 9781292241579 |
| ISBN-10: | 1292241578 |
| Sprache: | Englisch |
| Autor: |
Chaffey, Dave
Ellis-Chadwick, Fiona |
| Auflage: | 7. Aufl. |
| Hersteller: |
Pearson
Pearson Deutschland GmbH |
| Maße: | 20 x 195 x 266 mm |
| Von/Mit: | Dave Chaffey (u. a.) |
| Erscheinungsdatum: | 05.09.2019 |
| Gewicht: | 1,06 kg |
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