35,30 €*
Versandkostenfrei per Post / DHL
Aktuell nicht verfügbar
Digital Influence covers everything from how to identify the right influencers and determine "level of influence" to collaborating with influencers and measuring ROI. It turns out, it's not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like.
Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.
Digital Influence covers everything from how to identify the right influencers and determine "level of influence" to collaborating with influencers and measuring ROI. It turns out, it's not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like.
Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.
Erscheinungsjahr: | 2018 |
---|---|
Fachbereich: | Werbung & Marketing |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
Seiten: | 214 |
Inhalt: |
xvi
214 S. 41 farbige Illustr. 214 p. 41 illus. in color. |
ISBN-13: | 9783319783956 |
ISBN-10: | 3319783955 |
Sprache: | Englisch |
Herstellernummer: | 978-3-319-78395-6 |
Autor: | Backaler, Joel |
Auflage: | 1st ed. 2018 |
Hersteller: |
Springer, Berlin
Palgrave Macmillan Springer International Publishing |
Abbildungen: | XVI, 214 p. 41 illus. in color. |
Maße: | 20 x 162 x 245 mm |
Von/Mit: | Joel Backaler |
Erscheinungsdatum: | 06.09.2018 |
Gewicht: | 0,528 kg |
Erscheinungsjahr: | 2018 |
---|---|
Fachbereich: | Werbung & Marketing |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
Seiten: | 214 |
Inhalt: |
xvi
214 S. 41 farbige Illustr. 214 p. 41 illus. in color. |
ISBN-13: | 9783319783956 |
ISBN-10: | 3319783955 |
Sprache: | Englisch |
Herstellernummer: | 978-3-319-78395-6 |
Autor: | Backaler, Joel |
Auflage: | 1st ed. 2018 |
Hersteller: |
Springer, Berlin
Palgrave Macmillan Springer International Publishing |
Abbildungen: | XVI, 214 p. 41 illus. in color. |
Maße: | 20 x 162 x 245 mm |
Von/Mit: | Joel Backaler |
Erscheinungsdatum: | 06.09.2018 |
Gewicht: | 0,528 kg |