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Cover: 9780761927716 | Dictionary of Marketing Communications | Norman A. P. Govoni | Buch
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Dictionary of Marketing Communications
Taschenbuch von Norman A. P. Govoni
Sprache: Englisch

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Beschreibung
The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling a
The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling a
Über den Autor
Norman A. P. Govoni is Professor of Marketing at Babson College, and served as Division Chair for fifteen years (1975 - 1990). He is the author of several textbooks including Promotional Management, Fundamentals of Modern Marketing, Sales Management, and Cases in Marketing, all published by Prentice Hall. Among his honors are the Carpenter Prize for Outstanding Contributions to Babson College, Professor of the Year, and The Staake Award for Contributions to Athletics. In September of 2002, ceremonies will be held to dedicate the Babson baseball field as "Govoni Field" in recognition of Dr. Govoni's contribution to athletics at Babson College.
Inhaltsverzeichnis
Preface
Entries A Through Z
Resources
About the Author
Details
Erscheinungsjahr: 2003
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 258
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780761927716
ISBN-10: 0761927719
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Govoni, Norman A. P.
Hersteller: Sage Publications, Inc
Maße: 254 x 178 x 14 mm
Von/Mit: Norman A. P. Govoni
Erscheinungsdatum: 11.07.2003
Gewicht: 0,492 kg
Artikel-ID: 108310468
Über den Autor
Norman A. P. Govoni is Professor of Marketing at Babson College, and served as Division Chair for fifteen years (1975 - 1990). He is the author of several textbooks including Promotional Management, Fundamentals of Modern Marketing, Sales Management, and Cases in Marketing, all published by Prentice Hall. Among his honors are the Carpenter Prize for Outstanding Contributions to Babson College, Professor of the Year, and The Staake Award for Contributions to Athletics. In September of 2002, ceremonies will be held to dedicate the Babson baseball field as "Govoni Field" in recognition of Dr. Govoni's contribution to athletics at Babson College.
Inhaltsverzeichnis
Preface
Entries A Through Z
Resources
About the Author
Details
Erscheinungsjahr: 2003
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 258
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780761927716
ISBN-10: 0761927719
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Govoni, Norman A. P.
Hersteller: Sage Publications, Inc
Maße: 254 x 178 x 14 mm
Von/Mit: Norman A. P. Govoni
Erscheinungsdatum: 11.07.2003
Gewicht: 0,492 kg
Artikel-ID: 108310468
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