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Designing for Behavior Change
Applying Psychology and Behavioral Economics
Taschenbuch von Stephen Wendel
Sprache: Englisch

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Beschreibung
"In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness"--Publisher marketing.
"In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness"--Publisher marketing.
Über den Autor

Stephen is a behavioral scientist who studies financial behavior and how digital products can help individuals manage their money more effectively. He serves as Head of Behavioral Science at Morningstar, where he leads a team of behavioral scientists and practitioners to conduct original research on saving and investment behavior.

Dr. Wendel has authored two books on applied behavioral science, Designing for Behavior Change and Improving Employee Benefits, and founded the non-profit Action Design Network, educating the public on how to apply behavioral research to product development with monthly events in ten cities.

Prior to joining Morningstar, he served as the Principal Scientist at HelloWallet, where he helped build an engaging product for users take control over their finances. The impetus for this book comes from the challenges he and the rest of the HelloWallet team faced along the way, as they learned to apply the behavioral literature to consumer products and consulted with companies similarly searching for effective ways to enable behavior change. Before HelloWallet, he co-founded two IT companies, and conducted research on the dynamics of political behavior.

Details
Erscheinungsjahr: 2020
Fachbereich: Datenkommunikation, Netze & Mailboxen
Genre: Informatik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
Seiten: 355
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781492056034
ISBN-10: 1492056030
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Wendel, Stephen
Auflage: 2nd edition
Hersteller: O'Reilly Media
Maße: 231 x 178 x 22 mm
Von/Mit: Stephen Wendel
Erscheinungsdatum: 10.07.2020
Gewicht: 0,704 kg
preigu-id: 117913964
Über den Autor

Stephen is a behavioral scientist who studies financial behavior and how digital products can help individuals manage their money more effectively. He serves as Head of Behavioral Science at Morningstar, where he leads a team of behavioral scientists and practitioners to conduct original research on saving and investment behavior.

Dr. Wendel has authored two books on applied behavioral science, Designing for Behavior Change and Improving Employee Benefits, and founded the non-profit Action Design Network, educating the public on how to apply behavioral research to product development with monthly events in ten cities.

Prior to joining Morningstar, he served as the Principal Scientist at HelloWallet, where he helped build an engaging product for users take control over their finances. The impetus for this book comes from the challenges he and the rest of the HelloWallet team faced along the way, as they learned to apply the behavioral literature to consumer products and consulted with companies similarly searching for effective ways to enable behavior change. Before HelloWallet, he co-founded two IT companies, and conducted research on the dynamics of political behavior.

Details
Erscheinungsjahr: 2020
Fachbereich: Datenkommunikation, Netze & Mailboxen
Genre: Informatik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
Seiten: 355
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781492056034
ISBN-10: 1492056030
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Wendel, Stephen
Auflage: 2nd edition
Hersteller: O'Reilly Media
Maße: 231 x 178 x 22 mm
Von/Mit: Stephen Wendel
Erscheinungsdatum: 10.07.2020
Gewicht: 0,704 kg
preigu-id: 117913964
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