Data Storytelling in Marketing | Taschenbuch

Cover: 9781398615038 | Data Storytelling in Marketing | Caroline Florence | Taschenbuch

Rückseite: 9781398615038 | Data Storytelling in Marketing | Caroline Florence | Taschenbuch

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Sprache: Englisch

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Beschreibung

Learn how to use data more effectively to develop compelling evidence-based stories that influence, persuade and drive strategic decisions.

Über den Autor

Caroline Florence is a trainer and coach in data analysis, insight generation and creating evidence-based narratives to drive business decisions and actions based near Cambridge, UK. As founder of Insight Narrator, a training company building data skills with marketing and communications professionals worldwide, she was included in the Twenty Women in Data and Tech in 2023 for services to learning and development. She was also listed in the ESOMAR Insight250 in 2021, as a global innovator in market research, data-driven marketing and insights, and speaks regularly at conferences around the world on the value of insight.

Inhaltsverzeichnis

Chapter - 00: Introduction: The role of data storytelling as part of the marketing toolkit; Chapter - 01: The importance of data in persuasive storytelling - past, present and future; Chapter - 02: The impact of data storytelling on marketing outcomes; Chapter - 03: The status quo and what needs to change; Chapter - 04: Defining great data storytelling; Chapter - 05: How to plan a relevant data story; Chapter - 06: How to discover a robust data story; Chapter - 07: How to build a refined data story; Chapter - 08: How to create a relatable data story; Chapter - 09: How to execute a remarkable data story; Chapter - 10: The mindset and ways of working for a data storytelling champion; Chapter - 11: Streamlining your data storytelling ways of working; Chapter - 12: What next?;

Erscheinungsjahr:	2024
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781398615038
ISBN-10:	139861503X
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Florence, Caroline
Hersteller:	Kogan Page
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 19 mm
Von/Mit:	Caroline Florence
Erscheinungsdatum:	25.06.2024
Gewicht:	0,674 kg

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