Data Science and Analytics for SMEs

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Sprache: Englisch

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Beschreibung

Master the tricks and techniques of business analytics consulting, specifically applicable to small-to-medium businesses (SMEs). Written to help you hone your business analytics skills, this book applies data science techniques to help solve problems and improve upon many aspects of a business' operations.

SMEs are looking for ways to use data science and analytics, and this need is becoming increasingly pressing with the ongoing digital revolution. The topics covered in the books will help to provide the knowledge leverage needed for implementing data science in small business. The demand of small business for data analytics are in conjunction with the growing number of freelance data science consulting opportunities; hence this book will provide insight on how to navigate this new terrain.

This book uses a do-it-yourself approach to analytics and introduces tools that are easily available online and are non-programming based. Data science will allow SMEs to understand their customer loyalty, market segmentation, sales and revenue increase etc. more clearly. Data Science and Analytics for SMEs is particularly focused on small businesses and explores the analytics and data that can help them succeed further in their business.

What You'll Learn

Create and measure the success of their analytics project
Start your business analytics consulting career
Use solutions taught in the book in practical uses cases and problems

Who This Book Is For

Business analytics enthusiasts who are not particularly programming inclined, small business owners and data science consultants, data science and business students, and SME (small-to-medium enterprise) analysts

What You'll Learn

Create and measure the success of their analytics project
Start your business analytics consulting career
Use solutions taught in the book in practical uses cases and problems

Who This Book Is For

Über den Autor

Afolabi Ibukun is a Data Scientist and is currently a Senior Lecturer in the Department of Computer and Information Sciences, Covenant University. She holds a B.Sc in Engineering Physics, an M.Sc and Ph.D in Computer Science. Afolabi Ibukun has over 15 years working experience in Computer Science research, teaching and mentoring. Her specific areas of interest are Data & Text Mining, Programming and Business Analytics. She has supervised several undergraduate and postgraduate students and published several articles in international journals and conferences. Afolabi Ibukun is also a Data Science Nigeria Mentor and currently runs a Business Analytics Consulting and Training firm named I&F Networks Solutions

Zusammenfassung

Understand the types of business analytics consulting that exist

Learn what it takes to carry out an analytics project in the business world

Study how you can use descriptive analytics tools to understand the SME and make proposals that can improve profits

Inhaltsverzeichnis

Chapter 1: Introduction.- Chapter 2: Data for Analytics in Small Businesses.- Chapter 3: Business Analytics Consulting.- Chapter 4: Business Analytics Consulting Phases.- Chapter 5: Descriptive Analytics Tools.- Chapter 6: Predicting Numeric Outcomes.- Chapter 7: Classification Techniques.- Chapter 8: Advanced Descriptive Analytics.- Chapter 9: Case Study Part 1.- Chapter 10: Case Study Part 2.

Details

Erscheinungsjahr:	2022
Genre:	Informatik
Rubrik:	Naturwissenschaften & Technik
Medium:	Taschenbuch
Seiten:	356
Inhalt:	xvii 335 S. 213 s/w Illustr. 335 p. 213 illus.
ISBN-13:	9781484286692
ISBN-10:	1484286693
Sprache:	Englisch
Ausstattung / Beilage:	Paperback
Einband:	Kartoniert / Broschiert
Autor:	Tolulope, Afolabi Ibukun
Auflage:	1st ed.
Hersteller:	APRESS
Maße:	235 x 155 x 20 mm
Von/Mit:	Afolabi Ibukun Tolulope
Erscheinungsdatum:	29.09.2022
Gewicht:	0,54 kg

preigu-id: 122099572