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Data Analytics for Business
Lessons for Sales, Marketing, and Strategy
Taschenbuch von Ira J. Haimowitz
Sprache: Englisch

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Beschreibung

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real world business applications.

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real world business applications.

Über den Autor

Ira J. Haimowitz, Ph.D. is a product management consultant currently specializing in developing and delivering strategy and analytics solutions for the life sciences sector, with over 20 years' experience across industries.

Inhaltsverzeichnis

Organizational Design Principles 1. Linking Business Challenges to Big Data Solutions 2. Selling the Big Data Analytics Initiative 3. Organizational Structures for Advanced Analytics 4. Lessons Learned Managing Big Data Departments Analytics Business Applications 5. Segmentation: Categorizing Your Customers 6. Targeting: Getting it "Right" 7. Campaign Measurement with Learning Objectives 8. Strategic Text Mining 9. Predictive Modeling for Business Implementation and Delivery 10. Privacy Considerations for Big Data Analytics 11. Delivering Results with Actionable Insights 12. Scalability and Long Term Success

Details
Erscheinungsjahr: 2022
Genre: Informatik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
Seiten: 162
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9780367281489
ISBN-10: 0367281481
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Haimowitz, Ira J.
Hersteller: Taylor & Francis Ltd
Maße: 225 x 150 x 11 mm
Von/Mit: Ira J. Haimowitz
Erscheinungsdatum: 20.12.2022
Gewicht: 0,27 kg
preigu-id: 122569034
Über den Autor

Ira J. Haimowitz, Ph.D. is a product management consultant currently specializing in developing and delivering strategy and analytics solutions for the life sciences sector, with over 20 years' experience across industries.

Inhaltsverzeichnis

Organizational Design Principles 1. Linking Business Challenges to Big Data Solutions 2. Selling the Big Data Analytics Initiative 3. Organizational Structures for Advanced Analytics 4. Lessons Learned Managing Big Data Departments Analytics Business Applications 5. Segmentation: Categorizing Your Customers 6. Targeting: Getting it "Right" 7. Campaign Measurement with Learning Objectives 8. Strategic Text Mining 9. Predictive Modeling for Business Implementation and Delivery 10. Privacy Considerations for Big Data Analytics 11. Delivering Results with Actionable Insights 12. Scalability and Long Term Success

Details
Erscheinungsjahr: 2022
Genre: Informatik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
Seiten: 162
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9780367281489
ISBN-10: 0367281481
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Haimowitz, Ira J.
Hersteller: Taylor & Francis Ltd
Maße: 225 x 150 x 11 mm
Von/Mit: Ira J. Haimowitz
Erscheinungsdatum: 20.12.2022
Gewicht: 0,27 kg
preigu-id: 122569034
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