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Cover: 9781529767414 | Customer Relationship Management | A Global Approach | Chakravorti
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Customer Relationship Management
A Global Approach
Taschenbuch von Samit Chakravorti
Sprache: Englisch

67,95 €*

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Lieferzeit 1-2 Wochen

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Beschreibung
A uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries.
A uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries.
Über den Autor
Dr. Samit Chakravorti is an Associate Professor of Marketing at Western Illinois University, Macomb, IL, USA. Dr. Chakravorti has a PhD in Business Administration-Marketing from Florida International University, Miami, FL and an MBA from Binghamton University, NY. Dr. Chakravorti's research and teaching are in the areas of CRM, Marketing Strategy, International Marketing and he has a growing interest in research on Wine Marketing. Dr. Chakravorti has published multiple articles in academic journals including a best paper in the Journal of Personal Selling and Sales Management, in proceedings of academic marketing conferences, and also a book on CRM.

Dr. Chakravorti grew up close to the city of Kolkata, India. In India after receiving a Bachelors in Science-Chemistry from Banaras Hindu University, Dr. Chakravorti worked for multiple years in B2B sales and marketing for multinational and national organizations. Dr. Chakravorti lives in Chicago, IL.
Inhaltsverzeichnis
Section 1: Establishing Foundations
Chapter 1: CRM Concepts and Global Markets
Chapter 2: Country Business Environments
Chapter 3: Global Market Segmentation and Consumer Behavior
Section 2: Planning and Implementation
Chapter 4: Global CRM Planning and Implementation
Chapter 5: Analytical CRM
Chapter 6: Strategic and Operational CRM
Chapter 7: Social CRM
Chapter 8: CRM in Small and Medium Sized Enterprises
Section 3: Managing Stakeholder Relationships
Chapter 9: Global Partner Relationship Management
Chapter 10: Global Employee Relationship Management
Section 4: Improving Global CRM Implementation
Chapter 11: Global CRM and Cultural Intelligence
Details
Erscheinungsjahr: 2023
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 306
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781529767414
ISBN-10: 1529767415
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Chakravorti, Samit
Hersteller: SAGE Publications Ltd
Maße: 235 x 191 x 17 mm
Von/Mit: Samit Chakravorti
Erscheinungsdatum: 25.02.2023
Gewicht: 0,575 kg
preigu-id: 125300120
Über den Autor
Dr. Samit Chakravorti is an Associate Professor of Marketing at Western Illinois University, Macomb, IL, USA. Dr. Chakravorti has a PhD in Business Administration-Marketing from Florida International University, Miami, FL and an MBA from Binghamton University, NY. Dr. Chakravorti's research and teaching are in the areas of CRM, Marketing Strategy, International Marketing and he has a growing interest in research on Wine Marketing. Dr. Chakravorti has published multiple articles in academic journals including a best paper in the Journal of Personal Selling and Sales Management, in proceedings of academic marketing conferences, and also a book on CRM.

Dr. Chakravorti grew up close to the city of Kolkata, India. In India after receiving a Bachelors in Science-Chemistry from Banaras Hindu University, Dr. Chakravorti worked for multiple years in B2B sales and marketing for multinational and national organizations. Dr. Chakravorti lives in Chicago, IL.
Inhaltsverzeichnis
Section 1: Establishing Foundations
Chapter 1: CRM Concepts and Global Markets
Chapter 2: Country Business Environments
Chapter 3: Global Market Segmentation and Consumer Behavior
Section 2: Planning and Implementation
Chapter 4: Global CRM Planning and Implementation
Chapter 5: Analytical CRM
Chapter 6: Strategic and Operational CRM
Chapter 7: Social CRM
Chapter 8: CRM in Small and Medium Sized Enterprises
Section 3: Managing Stakeholder Relationships
Chapter 9: Global Partner Relationship Management
Chapter 10: Global Employee Relationship Management
Section 4: Improving Global CRM Implementation
Chapter 11: Global CRM and Cultural Intelligence
Details
Erscheinungsjahr: 2023
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 306
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781529767414
ISBN-10: 1529767415
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Chakravorti, Samit
Hersteller: SAGE Publications Ltd
Maße: 235 x 191 x 17 mm
Von/Mit: Samit Chakravorti
Erscheinungsdatum: 25.02.2023
Gewicht: 0,575 kg
preigu-id: 125300120
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