68,10 €*
-9 % UVP 74,89 €
Versandkostenfrei per Post / DHL
Lieferzeit 4-7 Werktage
A unique customer experience has never been as critical to success as it is today. Many companies are therefore focusing on customer-oriented processes and the collection of valuable customer data. However, customers are more than just the sum of their data. Special brand experiences and genuine wow moments almost always arise from empathy, a personal touch, or the famous extra mile that employees go for their customers. Mathias Weber vividly illustrates how genuine customer commitment can be achieved in companies and provides the essential tools and measures, along with insights into concrete case studies.
A unique customer experience has never been as critical to success as it is today. Many companies are therefore focusing on customer-oriented processes and the collection of valuable customer data. However, customers are more than just the sum of their data. Special brand experiences and genuine wow moments almost always arise from empathy, a personal touch, or the famous extra mile that employees go for their customers. Mathias Weber vividly illustrates how genuine customer commitment can be achieved in companies and provides the essential tools and measures, along with insights into concrete case studies.
| Erscheinungsjahr: | 2025 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Recht, Sozialwissenschaften, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: |
xiii
140 S. 51 s/w Illustr. 1 farbige Illustr. 140 p. 52 illus. 1 illus. in color. |
| ISBN-13: | 9783658477004 |
| ISBN-10: | 3658477008 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Weber, Mathias |
| Hersteller: |
Springer Fachmedien Wiesbaden
Springer Fachmedien Wiesbaden GmbH |
| Verantwortliche Person für die EU: | Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com |
| Maße: | 240 x 168 x 9 mm |
| Von/Mit: | Mathias Weber |
| Erscheinungsdatum: | 30.05.2025 |
| Gewicht: | 0,306 kg |
| Erscheinungsjahr: | 2025 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Recht, Sozialwissenschaften, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: |
xiii
140 S. 51 s/w Illustr. 1 farbige Illustr. 140 p. 52 illus. 1 illus. in color. |
| ISBN-13: | 9783658477004 |
| ISBN-10: | 3658477008 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Weber, Mathias |
| Hersteller: |
Springer Fachmedien Wiesbaden
Springer Fachmedien Wiesbaden GmbH |
| Verantwortliche Person für die EU: | Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com |
| Maße: | 240 x 168 x 9 mm |
| Von/Mit: | Mathias Weber |
| Erscheinungsdatum: | 30.05.2025 |
| Gewicht: | 0,306 kg |