WINNER OF THE 2023 SOCIETY OF BUSINESS EDITORS AND WRITERS' AWARD IN MANAGEMENT AND LEADERSHIP

What makes a leader credible?
Who would be an expert in a world where expertise is under siege? Hard-won know-how and experience seem to count for nothing in the eyes of everyone from high-profile business leaders to populist politicians. But what evidence do we have that this perception is right?

Amanda Goodall has been asking this question for the last twenty years. Her research has taken her from boardrooms and F1 race tracks to hospitals and higher education. She has proven time and again that, when it comes to top performance, we need people - especially bosses - with the expertise that only comes from a deep understanding of the worlds in which they operate.

That's what makes the people around them feel happier, better appreciated and more productive.

In Credible, Goodall identifies the key characteristics of expert leaders and provides a model for career development and success based on going deep into a business, working hard and knowing your stuff.
We all want to be led by people we can relate to and trust, people who have the credibility to make us want to follow them. When it comes to credible leadership, expertise really matters.