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Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.
Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.
- Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.
- Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.
- Develop the skills needed to communicate your ideas to a skeptical client.
- Learn how to more effectively manage your creative team.
- And most importantly craft digital experiences that get results.
Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.
Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.
- Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.
- Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.
- Develop the skills needed to communicate your ideas to a skeptical client.
- Learn how to more effectively manage your creative team.
- And most importantly craft digital experiences that get results.
Adam Harrell is an entrepreneur and digital creative residing in Atlanta, GA. He's the author of "Creative Direction In A Digital World" and is a co-founder of Nebo Agency - one of the south's largest independent digital agencies. Adam's work has been covered in the LA Times, USA Today and recognized by the Addy's, Webby's and numerous other marketing awards.
| Erscheinungsjahr: | 2016 |
|---|---|
| Fachbereich: | Einzelne Wirtschaftszweige |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 136 |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781138847514 |
| ISBN-10: | 1138847518 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Harrell, Adam |
| Hersteller: | Taylor & Francis Ltd (Sales) |
| Maße: | 254 x 174 x 10 mm |
| Von/Mit: | Adam Harrell |
| Erscheinungsdatum: | 01.09.2016 |
| Gewicht: | 0,303 kg |
Adam Harrell is an entrepreneur and digital creative residing in Atlanta, GA. He's the author of "Creative Direction In A Digital World" and is a co-founder of Nebo Agency - one of the south's largest independent digital agencies. Adam's work has been covered in the LA Times, USA Today and recognized by the Addy's, Webby's and numerous other marketing awards.
| Erscheinungsjahr: | 2016 |
|---|---|
| Fachbereich: | Einzelne Wirtschaftszweige |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 136 |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781138847514 |
| ISBN-10: | 1138847518 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Harrell, Adam |
| Hersteller: | Taylor & Francis Ltd (Sales) |
| Maße: | 254 x 174 x 10 mm |
| Von/Mit: | Adam Harrell |
| Erscheinungsdatum: | 01.09.2016 |
| Gewicht: | 0,303 kg |
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