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Beschreibung
Legend in Marketing: Creating and Managing the Product Mix by Philip Kotler

Unlock the secrets of successful product management with Philip Kotler's "Legend in Marketing: Creating and Managing the Product Mix." This essential guide, authored by the marketing luminary himself, provides a deep dive into the creation and management of a dynamic product mix that can transform your business.

In this book, Kotler combines his extensive experience with actionable strategies to offer a comprehensive roadmap for designing and optimizing a product mix. Discover how to:

-- Craft a product mix that meets market needs and aligns with your strategic objectives.
-- Effectively manage and balance your product portfolio for optimal performance.
-- Address and overcome challenges related to product lifecycle and market positioning.
-- Apply real-world examples and case studies to refine your approach and achieve business success.

Perfect for marketing professionals, entrepreneurs, and students, this title equips you with the knowledge and tools needed to excel in product management and drive your marketing efforts forward. Don't miss out on this invaluable resource for mastering the art of product mix management.
Legend in Marketing: Creating and Managing the Product Mix by Philip Kotler

Unlock the secrets of successful product management with Philip Kotler's "Legend in Marketing: Creating and Managing the Product Mix." This essential guide, authored by the marketing luminary himself, provides a deep dive into the creation and management of a dynamic product mix that can transform your business.

In this book, Kotler combines his extensive experience with actionable strategies to offer a comprehensive roadmap for designing and optimizing a product mix. Discover how to:

-- Craft a product mix that meets market needs and aligns with your strategic objectives.
-- Effectively manage and balance your product portfolio for optimal performance.
-- Address and overcome challenges related to product lifecycle and market positioning.
-- Apply real-world examples and case studies to refine your approach and achieve business success.

Perfect for marketing professionals, entrepreneurs, and students, this title equips you with the knowledge and tools needed to excel in product management and drive your marketing efforts forward. Don't miss out on this invaluable resource for mastering the art of product mix management.
Über den Autor
Philip Kotler is the S.C. Johnson Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." Dr. Kotler is currently one of Kotler Marketing Group's several consultants.

He is known to many as the author of what is widely recognized as the most authoritative textbook on marketing: Marketing Management, now in its 13th edition. He has also authored or co-authored dozens of leading books on marketing: Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; and The Marketing of Nations.

Dr. Kotler presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia. He participates in KMG client projects and has consulted to many major U.S. and foreign companies--including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola--in the areas of marketing strategy and planning, marketing organization, and international marketing.
Details
Erscheinungsjahr: 2024
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Reihe: Legend in Marketing
ISBN-13: 9781636512419
ISBN-10: 1636512410
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Kotler, Philip
Publishers, Vibrant
Hersteller: Vibrant Publishers
Legend in Marketing
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 8 mm
Von/Mit: Philip Kotler (u. a.)
Erscheinungsdatum: 16.09.2024
Gewicht: 0,231 kg
Artikel-ID: 130142468