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Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.
Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.
Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries - digital media, fashion, advertising, product design, packaging, retail and more.
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.
Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.
Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries - digital media, fashion, advertising, product design, packaging, retail and more.
| Erscheinungsjahr: | 2016 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: |
160 S.
300 farbige Illustr. 300 Illustr. |
| ISBN-13: | 9781780675626 |
| ISBN-10: | 1780675623 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Slade-Brooking, Catharine |
| Hersteller: |
Laurence King
Laurence King Publishing |
| Verantwortliche Person für die EU: | Laurence King Verlag GmbH, Hachette Ireland, Jablonskistr. 27, D-10405 Berlin, info@hbgi.ie |
| Maße: | 228 x 189 x 17 mm |
| Von/Mit: | Catharine Slade-Brooking |
| Erscheinungsdatum: | 26.01.2016 |
| Gewicht: | 0,483 kg |
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