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Beschreibung
Courageous Marketing is your guide to grabbing attention, creating loyal fans, and connecting with your audience. Packed with practical examples from the author's and top marketers' journeys building iconic brands.
Courageous Marketing is your guide to grabbing attention, creating loyal fans, and connecting with your audience. Packed with practical examples from the author's and top marketers' journeys building iconic brands.
Über den Autor
Udi Ledergor served as CMO during Gong's rise from new SaaS startup to industry dominance. By building a playful, human-centric brand with a lighthearted tone, he captured buyers' attention and dollars and turned them into raving fans. He helped Gong go from zero to hundreds of millions in revenue, while achieving a multi-billion-dollar valuation. Over his 20-year career, Udi has led marketing teams at successful companies, advised startups, served as a board member and angel investor, and mentored hundreds of marketers. His work reveals how courage and creativity can build iconic brands, connect with audiences, and drive measurable results.
Details
Erscheinungsjahr: | 2025 |
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Fachbereich: | Werbung & Marketing |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
ISBN-13: | 9798992178401 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Ledergor, Udi |
Hersteller: | Actionable Ideas Press |
Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 216 x 140 x 12 mm |
Von/Mit: | Udi Ledergor |
Erscheinungsdatum: | 10.04.2025 |
Gewicht: | 0,264 kg |
Über den Autor
Udi Ledergor served as CMO during Gong's rise from new SaaS startup to industry dominance. By building a playful, human-centric brand with a lighthearted tone, he captured buyers' attention and dollars and turned them into raving fans. He helped Gong go from zero to hundreds of millions in revenue, while achieving a multi-billion-dollar valuation. Over his 20-year career, Udi has led marketing teams at successful companies, advised startups, served as a board member and angel investor, and mentored hundreds of marketers. His work reveals how courage and creativity can build iconic brands, connect with audiences, and drive measurable results.
Details
Erscheinungsjahr: | 2025 |
---|---|
Fachbereich: | Werbung & Marketing |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
ISBN-13: | 9798992178401 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Ledergor, Udi |
Hersteller: | Actionable Ideas Press |
Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 216 x 140 x 12 mm |
Von/Mit: | Udi Ledergor |
Erscheinungsdatum: | 10.04.2025 |
Gewicht: | 0,264 kg |
Sicherheitshinweis