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Cover: 9783658346256 | Corporate Communications In Restructuring Phases | Ulrich Gartner
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Corporate Communications In Restructuring Phases
Successfully shaping change with strategic communication
Taschenbuch von Ulrich Gartner
Sprache: Englisch

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Beschreibung
This book provides those responsible in communication, management and human resources with a practical guide for professional internal and external communication of restructuring programs in companies. From cost-cutting measures to downsizing to the closure of entire locations: changing economic framework conditions and the associated changes are not only an operational challenge, they also require intelligent communication. If this fails, long-term costs through collateral damage such as declining employee motivation or loss of reputation can wipe out the short-term savings.
This book shows in a compact way how you can identify key stakeholders, define communicative goals and develop the infrastructure, content and instruments with which you can strategically achieve these goals.
The author gives concrete tips, describes concrete procedures and asks targeted questions for success in difficult times.
This book provides those responsible in communication, management and human resources with a practical guide for professional internal and external communication of restructuring programs in companies. From cost-cutting measures to downsizing to the closure of entire locations: changing economic framework conditions and the associated changes are not only an operational challenge, they also require intelligent communication. If this fails, long-term costs through collateral damage such as declining employee motivation or loss of reputation can wipe out the short-term savings.
This book shows in a compact way how you can identify key stakeholders, define communicative goals and develop the infrastructure, content and instruments with which you can strategically achieve these goals.
The author gives concrete tips, describes concrete procedures and asks targeted questions for success in difficult times.
Über den Autor
Ulrich Gartner has been involved in international corporate communications for over 25 years. On the corporate and consulting side, he has provided communication support to numerous change processes, restructuring programs and location closings in several European countries. Since 2010 he has been the owner and managing director of Gartner Communications - Strategic Communication Consulting.
Zusammenfassung

Communicate change processes and decisions in a targeted manner

Concrete procedures and instruments for communicative measures in difficult times

Guideline for developing an accompanying communication strategy

Inhaltsverzeichnis

Significance of communication in restructuring.- Communication as a strategic management task.- Identify and understand external and internal reference groups.- Describe communication goals and strategies.- Create management structures, build infrastructure.- Develop communication content and instruments.- Actively control internal and external communication.

Details
Erscheinungsjahr: 2021
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: xiii
157 S.
8 s/w Illustr.
157 p. 8 illus.
ISBN-13: 9783658346256
ISBN-10: 3658346256
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Gartner, Ulrich
Auflage: 1st ed. 2021
Hersteller: Springer Fachmedien Wiesbaden
Springer Fachmedien Wiesbaden GmbH
Maße: 210 x 148 x 10 mm
Von/Mit: Ulrich Gartner
Erscheinungsdatum: 23.10.2021
Gewicht: 0,231 kg
Artikel-ID: 120136347
Über den Autor
Ulrich Gartner has been involved in international corporate communications for over 25 years. On the corporate and consulting side, he has provided communication support to numerous change processes, restructuring programs and location closings in several European countries. Since 2010 he has been the owner and managing director of Gartner Communications - Strategic Communication Consulting.
Zusammenfassung

Communicate change processes and decisions in a targeted manner

Concrete procedures and instruments for communicative measures in difficult times

Guideline for developing an accompanying communication strategy

Inhaltsverzeichnis

Significance of communication in restructuring.- Communication as a strategic management task.- Identify and understand external and internal reference groups.- Describe communication goals and strategies.- Create management structures, build infrastructure.- Develop communication content and instruments.- Actively control internal and external communication.

Details
Erscheinungsjahr: 2021
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: xiii
157 S.
8 s/w Illustr.
157 p. 8 illus.
ISBN-13: 9783658346256
ISBN-10: 3658346256
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Gartner, Ulrich
Auflage: 1st ed. 2021
Hersteller: Springer Fachmedien Wiesbaden
Springer Fachmedien Wiesbaden GmbH
Maße: 210 x 148 x 10 mm
Von/Mit: Ulrich Gartner
Erscheinungsdatum: 23.10.2021
Gewicht: 0,231 kg
Artikel-ID: 120136347
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