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This book analyzes and illuminates the major communication needs in rapidly evolving organizations: the contemporary communication environment; the importance and impact of intangibles¿corporate sustainability, identity, culture, valuation, crisis prevention; the transformation of the media environment; the transformation of the concept of decision-making; the importance of demographics and multigenerational audiences; and technical, geopolitical, economic, and socio-cultural uncertainty. These are significant forces that can potentially augment or diminish an organization¿s value.
This book analyzes and illuminates the major communication needs in rapidly evolving organizations: the contemporary communication environment; the importance and impact of intangibles¿corporate sustainability, identity, culture, valuation, crisis prevention; the transformation of the media environment; the transformation of the concept of decision-making; the importance of demographics and multigenerational audiences; and technical, geopolitical, economic, and socio-cultural uncertainty. These are significant forces that can potentially augment or diminish an organization¿s value.
Peter B. Hirsch is Executive Vice President and Director, Reputation Risk at Ogilvy Public Relations Worldwide. He has more than 25 years¿ experiences a consultant to global corporations. He holds adjunct academic appointmentys at Baruch College, CUNY; Columbia University; and Fordham University. He co-authored Corporate Communication: Critical Business Asset for the Challenge of Global Change; Corporate Communication: Strategic Adaptation for Global Practice; and Corporate Communication: Tactical Guidelines for Strategic Practice with Michael B. Goodman.
List of Figures - List of Tables - List of Sidebars - List of Appendices - Introduction - The Corporate Communication Environment - The Importance and Impact of Intangibles·Corporate Sustainability, Identity, Culture, Valuation, Relationships, Crisis Prevention - Information Sources, Channels and Digital Media - Transformation of the Concept of Decision-making - The Importance of Demographics and Multigenerational Audiences - Uncertainty·Nothing Is Forever - Looking Around Corners - Sources and Further Reading - Contributors - Index.
| Erscheinungsjahr: | 2020 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Medienwissenschaften |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| Seiten: | 178 |
| Inhalt: | 178 S. |
| ISBN-13: | 9781433165634 |
| ISBN-10: | 1433165635 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Hirsch, Peter B.
Goodman, Michael B. |
| Hersteller: |
Peter Lang
Peter Lang Publishing Inc. New York |
| Maße: | 254 x 178 x 10 mm |
| Von/Mit: | Peter B. Hirsch (u. a.) |
| Erscheinungsdatum: | 01.04.2020 |
| Gewicht: | 0,347 kg |
Peter B. Hirsch is Executive Vice President and Director, Reputation Risk at Ogilvy Public Relations Worldwide. He has more than 25 years¿ experiences a consultant to global corporations. He holds adjunct academic appointmentys at Baruch College, CUNY; Columbia University; and Fordham University. He co-authored Corporate Communication: Critical Business Asset for the Challenge of Global Change; Corporate Communication: Strategic Adaptation for Global Practice; and Corporate Communication: Tactical Guidelines for Strategic Practice with Michael B. Goodman.
List of Figures - List of Tables - List of Sidebars - List of Appendices - Introduction - The Corporate Communication Environment - The Importance and Impact of Intangibles·Corporate Sustainability, Identity, Culture, Valuation, Relationships, Crisis Prevention - Information Sources, Channels and Digital Media - Transformation of the Concept of Decision-making - The Importance of Demographics and Multigenerational Audiences - Uncertainty·Nothing Is Forever - Looking Around Corners - Sources and Further Reading - Contributors - Index.
| Erscheinungsjahr: | 2020 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Medienwissenschaften |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| Seiten: | 178 |
| Inhalt: | 178 S. |
| ISBN-13: | 9781433165634 |
| ISBN-10: | 1433165635 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Hirsch, Peter B.
Goodman, Michael B. |
| Hersteller: |
Peter Lang
Peter Lang Publishing Inc. New York |
| Maße: | 254 x 178 x 10 mm |
| Von/Mit: | Peter B. Hirsch (u. a.) |
| Erscheinungsdatum: | 01.04.2020 |
| Gewicht: | 0,347 kg |
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