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Beschreibung
While much has been said about the democratization of publishing through the rise of platforms like Amazon's Kindle Direct Publishing, little attention has been paid to the broader effect these technologies have had on writers, readers, and the publishing industry. In Content Machines, Sarah Brouillette considers how short-form, platform-based, and social media writing on digital mediums like Wattpad and TikTok has reshaped modern publishing, reading, and writing. Brouillette identifies three mutually reinforcing processes that platform capitalism entangles in the publishing industry: the marked feminization of book work; the rise of a bibliotherapeutic vocabulary that grounds reading and writing as self-care work; and the growth of platform-based processes that cheapen content and intensify the pressure to engage in self-promotion and entrepreneurial strategizing. She breaks down the business models that have been key to this transformation and traces the social conditions that make online self-published fiction, especially young adult, romance, and fantasy stories, into spaces for community while, conversely, signaling how these publishing practices depend upon undervalued and feminized labor from marginalized groups. Content Machines is a much-needed survey of the contours of the modern reading and writing landscape.
While much has been said about the democratization of publishing through the rise of platforms like Amazon's Kindle Direct Publishing, little attention has been paid to the broader effect these technologies have had on writers, readers, and the publishing industry. In Content Machines, Sarah Brouillette considers how short-form, platform-based, and social media writing on digital mediums like Wattpad and TikTok has reshaped modern publishing, reading, and writing. Brouillette identifies three mutually reinforcing processes that platform capitalism entangles in the publishing industry: the marked feminization of book work; the rise of a bibliotherapeutic vocabulary that grounds reading and writing as self-care work; and the growth of platform-based processes that cheapen content and intensify the pressure to engage in self-promotion and entrepreneurial strategizing. She breaks down the business models that have been key to this transformation and traces the social conditions that make online self-published fiction, especially young adult, romance, and fantasy stories, into spaces for community while, conversely, signaling how these publishing practices depend upon undervalued and feminized labor from marginalized groups. Content Machines is a much-needed survey of the contours of the modern reading and writing landscape.
Über den Autor
Sarah Brouillette is Professor of English at Carleton University and author of UNESCO and the Fate of the Literary, among other works.
Inhaltsverzeichnis
Introduction 1
1. Wattpad’s Bibliotherapy 27
2. Booktok’s Romance 49
3. Ambient Audible 73
4. Self-Publishing Advice as an Entrepreneurial Genre 95
5. Autofiction, Immediacy, and the Trauma Plot 119
Conclusion 141
Acknowledgments 151
Notes 153
Bibliography 165
Index 169
Details
Erscheinungsjahr: 2026
Genre: Allgemeine Lexika, Importe
Rubrik: Literaturwissenschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781478039143
ISBN-10: 1478039140
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Brouillette, Sarah
Hersteller: Duke University Press
Verantwortliche Person für die EU: Mare Nostrum Group B.V., Doelen 72, ?-4831 GR Breda, gpsr@mare-nostrum.co.uk
Maße: 229 x 152 x 10 mm
Von/Mit: Sarah Brouillette
Erscheinungsdatum: 27.10.2026
Gewicht: 0,282 kg
Artikel-ID: 138075612

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