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From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.
In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content-and then create a product for that audience. Content Inc. walks you through the entire process, showing how to:
- Choose a marketable content topic
- Figure out where little or no competition exists
- Choose your top channel for disseminating content
- Build long-term customer loyalty
- Monetize your product or service
- Expand your content into multiple channels
- Sell your content asset or scale it into a large enterprise
From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.
In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content-and then create a product for that audience. Content Inc. walks you through the entire process, showing how to:
- Choose a marketable content topic
- Figure out where little or no competition exists
- Choose your top channel for disseminating content
- Build long-term customer loyalty
- Monetize your product or service
- Expand your content into multiple channels
- Sell your content asset or scale it into a large enterprise
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Wirtschaftsratgeber |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | Gebunden |
| ISBN-13: | 9781264257546 |
| ISBN-10: | 1264257546 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Pulizzi, Joe |
| Auflage: | 2. Auflage |
| Hersteller: |
McGraw-Hill Education Ltd
McGraw-Hill Education |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 237 x 166 x 35 mm |
| Von/Mit: | Joe Pulizzi |
| Erscheinungsdatum: | 24.06.2021 |
| Gewicht: | 0,588 kg |
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