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Content DNA provides the answers. By focusing on two key elements - consistency and congruence - you'll learn how to define a recognizable "shape" for your business.
You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline.
Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant.
"John represents the cutting edge of content marketing reality."
- Mark Schaefer
"Content DNA provides the foundation and building blocks for creating great content."
- Vicki O'Neil
"Talk about relentlessly helpful! This is the content bible for anyone looking to build a business online."
- Chloë Forbes-Kindlen
Content DNA provides the answers. By focusing on two key elements - consistency and congruence - you'll learn how to define a recognizable "shape" for your business.
You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline.
Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant.
"John represents the cutting edge of content marketing reality."
- Mark Schaefer
"Content DNA provides the foundation and building blocks for creating great content."
- Vicki O'Neil
"Talk about relentlessly helpful! This is the content bible for anyone looking to build a business online."
- Chloë Forbes-Kindlen
| Erscheinungsjahr: | 2020 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 248 |
| ISBN-13: | 9781916206236 |
| ISBN-10: | 1916206239 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Espirian, John |
| Hersteller: | Espirian |
| Maße: | 216 x 140 x 14 mm |
| Von/Mit: | John Espirian |
| Erscheinungsdatum: | 21.04.2020 |
| Gewicht: | 0,317 kg |
| Erscheinungsjahr: | 2020 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 248 |
| ISBN-13: | 9781916206236 |
| ISBN-10: | 1916206239 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Espirian, John |
| Hersteller: | Espirian |
| Maße: | 216 x 140 x 14 mm |
| Von/Mit: | John Espirian |
| Erscheinungsdatum: | 21.04.2020 |
| Gewicht: | 0,317 kg |
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