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Cover: 9781668477366 | Contemporary Approaches of Digital Marketing and the Role of...
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Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence
Taschenbuch von Md Sadeque Imam Shaikh
Sprache: Englisch

196,95 €*

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Lieferzeit 4-7 Werktage

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Beschreibung
Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing techniques in digital marketing to analyze this data. This analysis helps marketers to personalize the sales tools toward individuals, optimize their operations, and minimize expenditure. Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence demonstrates relevant theories of digital marketing along with tools, techniques, methods, and strategies. It also identifies the research gaps for effective digital marketing tools, techniques, and methods and builds a bridge between digital marketing strategies and business plans for organizations. Covering topics such as digital marketing, metaverse, and visitor experience, this premier reference source is an essential resource for business leaders and managers, marketers, IT managers, data analysts, social media analysts, students and educators of higher education, researchers, and academicians.
Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing techniques in digital marketing to analyze this data. This analysis helps marketers to personalize the sales tools toward individuals, optimize their operations, and minimize expenditure. Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence demonstrates relevant theories of digital marketing along with tools, techniques, methods, and strategies. It also identifies the research gaps for effective digital marketing tools, techniques, and methods and builds a bridge between digital marketing strategies and business plans for organizations. Covering topics such as digital marketing, metaverse, and visitor experience, this premier reference source is an essential resource for business leaders and managers, marketers, IT managers, data analysts, social media analysts, students and educators of higher education, researchers, and academicians.
Details
Erscheinungsjahr: 2023
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 284
ISBN-13: 9781668477366
ISBN-10: 166847736X
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Redaktion: Shaikh, Md Sadeque Imam
Hersteller: IGI Global
Maße: 254 x 178 x 15 mm
Von/Mit: Md Sadeque Imam Shaikh
Erscheinungsdatum: 01.08.2023
Gewicht: 0,54 kg
preigu-id: 127347754
Details
Erscheinungsjahr: 2023
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 284
ISBN-13: 9781668477366
ISBN-10: 166847736X
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Redaktion: Shaikh, Md Sadeque Imam
Hersteller: IGI Global
Maße: 254 x 178 x 15 mm
Von/Mit: Md Sadeque Imam Shaikh
Erscheinungsdatum: 01.08.2023
Gewicht: 0,54 kg
preigu-id: 127347754
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