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The fun and easy way to make a name for yourself in this lucrative career field
So you want to be a consultant? This practical, friendly guide shows you how to get your business off the ground and running smoothly, with the latest on developing a marketable idea, running your home office, writing winning proposals, selling your services, and getting referrals. You get expert tips on setting fees, keeping track of time and money, and building business with new clients.
Discover how to:
- Start a successful consulting business
Build partnerships with clients
Handle financial and legal issues
Make great presentations
Negotiate contracts
Promote your business
The fun and easy way to make a name for yourself in this lucrative career field
So you want to be a consultant? This practical, friendly guide shows you how to get your business off the ground and running smoothly, with the latest on developing a marketable idea, running your home office, writing winning proposals, selling your services, and getting referrals. You get expert tips on setting fees, keeping track of time and money, and building business with new clients.
Discover how to:
- Start a successful consulting business
Build partnerships with clients
Handle financial and legal issues
Make great presentations
Negotiate contracts
Promote your business
Bob has been featured extensively in the media, including television appearances on CNN, CNBC, PBS, and MSNBC; radio appearances on NPR, USA Radio Network and the Business News Network; and print appearances in the New York Times, the Wall Street Journal, the Washington Post, and many more. He writes a weekly column for American City Business Journals and a monthly column for Corporate Meetings & Incentives, among others.
Dr. Nelson received his PhD in management from The Peter F. Drucker Graduate Management Center of Claremont Graduate University in suburban Los Angeles, and received his MBA in organizational behavior from The University of California at Berkeley. For more information on products and services offered by Nelson Motivation, Inc. - including speaking or consulting services - call 800-575-5521. Visit Bob at his Web site: [...]
Peter Economy (La Jolla, CA) is a freelance business writer and publishing consultant who is associate editor of the Apex award-winning magazine Leader to Leader, and coauthor of the best-selling book Managing For Dummies, 2nd Edition, with Bob Nelson (Wiley), Giving Back with Bert Berkley (Wiley), The SAIC Solution with J. Robert Beyster (Wiley), as well as the author or coauthor of more than 30 other books on a wide variety of business and other topics. Visit Peter at his Web site: [...] and be sure to check out his Free Book Project at: [...]
Introduction 1
Part I: So You Want to Be a Consultant 7
Chapter 1: Introducing the Wonderful World of Consulting 9
Chapter 2: Determining Whether Consulting Is Right for You 21
Chapter 3: Taking the Plunge into Consulting (Or at Least Getting Your Feet Wet) 35
Part II: Getting Your Consulting Business Off the Ground 49
Chapter 4: Setting Up Your Consulting Firm 51
Chapter 5: Getting a Grip on Legalities, Finances, and Ethics 71
Chapter 6: Setting Your Fees 89
Part III: The Short Course in Consulting 107
Chapter 7: Defining the Problem and Writing a Winning Proposal 109
Chapter 8: Collecting the Client Data You Need 127
Chapter 9: Problem-Solving and Developing Recommendations 137
Chapter 10: Tell It Like It Is: Presenting Your Recommendations 147
Chapter 11: Implementation: Making Your Prescriptions Stick 159
Part IV: Selling Your Consulting Services 167
Chapter 12: The ABCs of Selling 169
Chapter 13: Getting the Word Out: Promoting Your Business 185
Chapter 14: Building Business and Referrals through Current Clients 199
Chapter 15: Building Business with New Clients 211
Part V: Taking Care of Business 229
Chapter 16: Contracting for Business: It's a Deal! 231
Chapter 17: Keeping Track of Your Time and Money 249
Chapter 18: Communicating Your Way to Success 263
Chapter 19: Troubleshooting Common Consulting Issues 277
Part VI: Taking Your Consulting Business to the Next Level 289
Chapter 20: Building on Your Success 291
Chapter 21: Advanced Pricing Strategies 301
Chapter 22: Enhancing Your Image and Reputation 311
Part VII: The Part of Tens 321
Chapter 23: Ten Ways to Improve Your Cash Flow 323
Chapter 24: Ten Effective Marketing Strategies for New Business 329
Chapter 25: Ten Ways to Build Business with a Client 335
Index 341
| Erscheinungsjahr: | 2008 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780470178096 |
| ISBN-10: | 0470178094 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Nelson, Bob
Economy, Peter |
| Auflage: | 2nd edition |
| Hersteller: | Wiley |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Maße: | 234 x 187 x 21 mm |
| Von/Mit: | Bob Nelson (u. a.) |
| Erscheinungsdatum: | 01.05.2008 |
| Gewicht: | 0,812 kg |
Bob has been featured extensively in the media, including television appearances on CNN, CNBC, PBS, and MSNBC; radio appearances on NPR, USA Radio Network and the Business News Network; and print appearances in the New York Times, the Wall Street Journal, the Washington Post, and many more. He writes a weekly column for American City Business Journals and a monthly column for Corporate Meetings & Incentives, among others.
Dr. Nelson received his PhD in management from The Peter F. Drucker Graduate Management Center of Claremont Graduate University in suburban Los Angeles, and received his MBA in organizational behavior from The University of California at Berkeley. For more information on products and services offered by Nelson Motivation, Inc. - including speaking or consulting services - call 800-575-5521. Visit Bob at his Web site: [...]
Peter Economy (La Jolla, CA) is a freelance business writer and publishing consultant who is associate editor of the Apex award-winning magazine Leader to Leader, and coauthor of the best-selling book Managing For Dummies, 2nd Edition, with Bob Nelson (Wiley), Giving Back with Bert Berkley (Wiley), The SAIC Solution with J. Robert Beyster (Wiley), as well as the author or coauthor of more than 30 other books on a wide variety of business and other topics. Visit Peter at his Web site: [...] and be sure to check out his Free Book Project at: [...]
Introduction 1
Part I: So You Want to Be a Consultant 7
Chapter 1: Introducing the Wonderful World of Consulting 9
Chapter 2: Determining Whether Consulting Is Right for You 21
Chapter 3: Taking the Plunge into Consulting (Or at Least Getting Your Feet Wet) 35
Part II: Getting Your Consulting Business Off the Ground 49
Chapter 4: Setting Up Your Consulting Firm 51
Chapter 5: Getting a Grip on Legalities, Finances, and Ethics 71
Chapter 6: Setting Your Fees 89
Part III: The Short Course in Consulting 107
Chapter 7: Defining the Problem and Writing a Winning Proposal 109
Chapter 8: Collecting the Client Data You Need 127
Chapter 9: Problem-Solving and Developing Recommendations 137
Chapter 10: Tell It Like It Is: Presenting Your Recommendations 147
Chapter 11: Implementation: Making Your Prescriptions Stick 159
Part IV: Selling Your Consulting Services 167
Chapter 12: The ABCs of Selling 169
Chapter 13: Getting the Word Out: Promoting Your Business 185
Chapter 14: Building Business and Referrals through Current Clients 199
Chapter 15: Building Business with New Clients 211
Part V: Taking Care of Business 229
Chapter 16: Contracting for Business: It's a Deal! 231
Chapter 17: Keeping Track of Your Time and Money 249
Chapter 18: Communicating Your Way to Success 263
Chapter 19: Troubleshooting Common Consulting Issues 277
Part VI: Taking Your Consulting Business to the Next Level 289
Chapter 20: Building on Your Success 291
Chapter 21: Advanced Pricing Strategies 301
Chapter 22: Enhancing Your Image and Reputation 311
Part VII: The Part of Tens 321
Chapter 23: Ten Ways to Improve Your Cash Flow 323
Chapter 24: Ten Effective Marketing Strategies for New Business 329
Chapter 25: Ten Ways to Build Business with a Client 335
Index 341
| Erscheinungsjahr: | 2008 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780470178096 |
| ISBN-10: | 0470178094 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Nelson, Bob
Economy, Peter |
| Auflage: | 2nd edition |
| Hersteller: | Wiley |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Maße: | 234 x 187 x 21 mm |
| Von/Mit: | Bob Nelson (u. a.) |
| Erscheinungsdatum: | 01.05.2008 |
| Gewicht: | 0,812 kg |
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