Dr. Kathleen Allen directs the USC Marshall Center for Technology Commercialization and is the author of several books on entrepreneurship.

Peter Economy has authored or co-authored several books including Consulting For Dummies.

Introduction 1

Part I: The New, Improved World of Business 7

Chapter 1: The MBA in a Nutshell 9

Chapter 2: Today's Hottest Business Trends 19

Chapter 3: Entrepreneurship for Everyone 31

Chapter 4: Global Business: Fun and Profit in Katmandu 51

Chapter 5: Polish Your Crystal Ball for Some Strategic Planning 69

Part II: Managing a Business in the New World 91

Chapter 6: Managing Is Hard; Leading Is Even Harder 93

Chapter 7: Carrots and Sticks: The ABCs of Motivating Employees 113

Chapter 8: Hiring and Firing: How to Get Good Employees and Keep Them 131

Chapter 9: One for All and All for One: Building Teams That Really Work 151

Part III: Money: What You Don't Know Will Hurt You 167

Chapter 10: All You Ever Wanted to Know about Accounting 169

Chapter 11: Working Your Way through Financial Statements 191

Chapter 12: Deciphering the Mysteries of Financial Planning and Analysis 203

Chapter 13: Understanding Stocks and Bonds 225

Chapter 14: It Takes Money to Make Money 243

Part IV: Marketing in the New World 261

Chapter 15: You Are Nothing without a Customer 263

Chapter 16: Getting Noticed with Advertising and Promotion 285

Chapter 17: Navigating the New World of Selling 299

Part V: Other Important Stuff 315

Chapter 18: Manufacturing and Distribution: It's a Brave New World 317

Chapter 19: The Ins and Outs of Risk Management 335

Chapter 20: In Business, Everything Is Negotiation 351

Chapter 21: Econ 101: The Basics of Economics 365

Part VI: The Part of Tens 377

Chapter 22: Ten Biggest Mistakes Managers Make 379

Chapter 23: Ten Effective Ways to Market Your Products and Services 385

Chapter 24: Ten (Or So) Steps to Improve Your Cash Flow 391

Index 395