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Beschreibung

Covers key trends in marketing, selling, and advertising

Qualify for an MBA and succeed in any business

Want to get an MBA? This practical, plain-English guide covers all the basics of a top-notch MBA program, helping you navigate today's most innovative business strategies. From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.

THE DUMMIES WAY®

Explanations in plain English "Get in, get out" information Icons and other navigational aids Online cheat sheet Top ten lists A dash of humor and fun

Discover how to:

Know your customer's needs Handle budgets and forecasts Recruit and retain top people Understand Sarbanes-Oxley Be a successful negotiator

Get [...]

  • Find listings of all our books
  • Choose from many different subject categories
  • Sign up for eTips atetips.[...]

Covers key trends in marketing, selling, and advertising

Qualify for an MBA and succeed in any business

Want to get an MBA? This practical, plain-English guide covers all the basics of a top-notch MBA program, helping you navigate today's most innovative business strategies. From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.

THE DUMMIES WAY®

Explanations in plain English "Get in, get out" information Icons and other navigational aids Online cheat sheet Top ten lists A dash of humor and fun

Discover how to:

Know your customer's needs Handle budgets and forecasts Recruit and retain top people Understand Sarbanes-Oxley Be a successful negotiator

Get [...]

  • Find listings of all our books
  • Choose from many different subject categories
  • Sign up for eTips atetips.[...]
Über den Autor

Dr. Kathleen Allen directs the USC Marshall Center for Technology Commercialization and is the author of several books on entrepreneurship.

Peter Economy has authored or co-authored several books including Consulting For Dummies.

Inhaltsverzeichnis

Introduction 1

Part I: The New, Improved World of Business 7

Chapter 1: The MBA in a Nutshell 9

Chapter 2: Today's Hottest Business Trends 19

Chapter 3: Entrepreneurship for Everyone 31

Chapter 4: Global Business: Fun and Profit in Katmandu 51

Chapter 5: Polish Your Crystal Ball for Some Strategic Planning 69

Part II: Managing a Business in the New World 91

Chapter 6: Managing Is Hard; Leading Is Even Harder 93

Chapter 7: Carrots and Sticks: The ABCs of Motivating Employees 113

Chapter 8: Hiring and Firing: How to Get Good Employees and Keep Them 131

Chapter 9: One for All and All for One: Building Teams That Really Work 151

Part III: Money: What You Don't Know Will Hurt You 167

Chapter 10: All You Ever Wanted to Know about Accounting 169

Chapter 11: Working Your Way through Financial Statements 191

Chapter 12: Deciphering the Mysteries of Financial Planning and Analysis 203

Chapter 13: Understanding Stocks and Bonds 225

Chapter 14: It Takes Money to Make Money 243

Part IV: Marketing in the New World 261

Chapter 15: You Are Nothing without a Customer 263

Chapter 16: Getting Noticed with Advertising and Promotion 285

Chapter 17: Navigating the New World of Selling 299

Part V: Other Important Stuff 315

Chapter 18: Manufacturing and Distribution: It's a Brave New World 317

Chapter 19: The Ins and Outs of Risk Management 335

Chapter 20: In Business, Everything Is Negotiation 351

Chapter 21: Econ 101: The Basics of Economics 365

Part VI: The Part of Tens 377

Chapter 22: Ten Biggest Mistakes Managers Make 379

Chapter 23: Ten Effective Ways to Market Your Products and Services 385

Chapter 24: Ten (Or So) Steps to Improve Your Cash Flow 391

Index 395

Details
Erscheinungsjahr: 2008
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: 432 S.
ISBN-13: 9780470194294
ISBN-10: 0470194294
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Allen, Kathleen
Economy, Peter
Auflage: 2nd edition
Hersteller: Wiley
John Wiley & Sons
Verantwortliche Person für die EU: Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, product-safety@wiley.com
Maße: 234 x 189 x 25 mm
Von/Mit: Kathleen Allen (u. a.)
Erscheinungsdatum: 01.01.2008
Gewicht: 0,635 kg
Artikel-ID: 101992327

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