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Cover: 9781591841807 | Competition Demystified | Bruce C Greenwald (u. a.) | Taschenbuch
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Competition Demystified
A Radically Simplified Approach to Business Strategy
Taschenbuch von Bruce C Greenwald (u. a.)
Sprache: Englisch

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Beschreibung
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.

Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.

Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Über den Autor
Bruce Greenwald and Judd Kahn
Details
Empfohlen (von): 18
Erscheinungsjahr: 2007
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781591841807
ISBN-10: 1591841801
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Greenwald, Bruce C
Kahn, Judd
Hersteller: Penguin Publishing Group
Maße: 212 x 140 x 23 mm
Von/Mit: Bruce C Greenwald (u. a.)
Erscheinungsdatum: 01.09.2007
Gewicht: 0,376 kg
Artikel-ID: 102060996
Über den Autor
Bruce Greenwald and Judd Kahn
Details
Empfohlen (von): 18
Erscheinungsjahr: 2007
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781591841807
ISBN-10: 1591841801
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Greenwald, Bruce C
Kahn, Judd
Hersteller: Penguin Publishing Group
Maße: 212 x 140 x 23 mm
Von/Mit: Bruce C Greenwald (u. a.)
Erscheinungsdatum: 01.09.2007
Gewicht: 0,376 kg
Artikel-ID: 102060996
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