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Beschreibung

Drawing on Ragas and Culp's prior books, this workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practice. Through briefs, exercises and discussion activities readers will learn to analyze and interpret key business materials produced by companies and nonprofits organizations.

Drawing on Ragas and Culp's prior books, this workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practice. Through briefs, exercises and discussion activities readers will learn to analyze and interpret key business materials produced by companies and nonprofits organizations.

Über den Autor

Matthew W. Ragas, Ph.D. is Professor, College of Communication, DePaul University, USA. An award-winning teacher, researcher and adviser, he was the founding director of the DePaul Master's in Professional Communication program and served as the academic director of the Master's in Public Relations and Advertising program during which it was named the PRWeek Awards PR Education Program of the Year.

Ron Culp is Professional-in-Residence, College of Communication, DePaul University, USA. Before joining DePaul, he served as a managing director and partner at global public relations firms Ketchum and Sard Verbinnen (now FGS Global). Earlier in his career, Ron held senior communications positions at four Fortune 500 corporations. He has received numerous professional awards, including the Gold Anvil for lifetime achievement from the Public Relations Society of America.

Details
Erscheinungsjahr: 2024
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781837970858
ISBN-10: 1837970858
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Ragas, Matthew W.
Culp, Ron
Hersteller: Emerald Publishing Limited
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 152 x 229 x 19 mm
Von/Mit: Matthew W. Ragas (u. a.)
Erscheinungsdatum: 10.09.2024
Gewicht: 0,444 kg
Artikel-ID: 128869716

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