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Studying the Blunders or failures or flops too is significant for the practitioners and students of marketing alike. Because these provide the much-needed insights into the essential, Don'ts while building and managing their brands.
Bullseyes and Blunders provides a more practical understanding of various topics that are highly relevant for the Pharma brand managers and marketing managers. These are market opportunity analysis, product positioning, product launches, life cycle management, building and defending a disease-franchise among others.
Contents:
1. The Pharmaceutical Market
2. The Pharmaceutical Product
3. Therapeutic Leadership
4. Product Launch Strategy
5. Life Cycle Management
6. Pharmaceutical Marketing Practices: Good and Bad
7. Disease Branding
8. Blue Ocean Strategy
9. The Pricing Strategies
10. Pharma and Social Media
Studying the Blunders or failures or flops too is significant for the practitioners and students of marketing alike. Because these provide the much-needed insights into the essential, Don'ts while building and managing their brands.
Bullseyes and Blunders provides a more practical understanding of various topics that are highly relevant for the Pharma brand managers and marketing managers. These are market opportunity analysis, product positioning, product launches, life cycle management, building and defending a disease-franchise among others.
Contents:
1. The Pharmaceutical Market
2. The Pharmaceutical Product
3. Therapeutic Leadership
4. Product Launch Strategy
5. Life Cycle Management
6. Pharmaceutical Marketing Practices: Good and Bad
7. Disease Branding
8. Blue Ocean Strategy
9. The Pricing Strategies
10. Pharma and Social Media
He also taught for a few years a course on Advertising and Brand Management at Gitam Institute of Foreign Trade (now part of Gitam University) at Visakhapatnam as an adjunct professor and also taught a class on Marketing at Jawaharlal Nehru Technological University (JNTU) School of Management, Hyderabad as a visiting faculty.
He lives in Hyderabad and can be reached at subbarao.[...]
Here is a list of his publications:
Books Published:
1. Pharmaceutical marketing in India: Concepts, Cases, Strategy
2. Game Plans for Post-Gatt Era: Action Agenda of Indian Pharmaceutical Industry
3. Compete or Forfeit: Strategies for Sustainable Competitive Advantage in Pharma Product Patents Era
4. Pharmaceutical Marketing in India for Today and Tomorrow - 25th Anniversary Edition
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 620 |
| ISBN-13: | 9789388305617 |
| ISBN-10: | 9388305612 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | HC gerader Rücken kaschiert |
| Einband: | Gebunden |
| Autor: | Chaganti, Subba Rao |
| Hersteller: | BSP Books Pvt. LTD. |
| Maße: | 240 x 161 x 38 mm |
| Von/Mit: | Subba Rao Chaganti |
| Erscheinungsdatum: | 03.01.2019 |
| Gewicht: | 1,088 kg |
He also taught for a few years a course on Advertising and Brand Management at Gitam Institute of Foreign Trade (now part of Gitam University) at Visakhapatnam as an adjunct professor and also taught a class on Marketing at Jawaharlal Nehru Technological University (JNTU) School of Management, Hyderabad as a visiting faculty.
He lives in Hyderabad and can be reached at subbarao.[...]
Here is a list of his publications:
Books Published:
1. Pharmaceutical marketing in India: Concepts, Cases, Strategy
2. Game Plans for Post-Gatt Era: Action Agenda of Indian Pharmaceutical Industry
3. Compete or Forfeit: Strategies for Sustainable Competitive Advantage in Pharma Product Patents Era
4. Pharmaceutical Marketing in India for Today and Tomorrow - 25th Anniversary Edition
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 620 |
| ISBN-13: | 9789388305617 |
| ISBN-10: | 9388305612 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | HC gerader Rücken kaschiert |
| Einband: | Gebunden |
| Autor: | Chaganti, Subba Rao |
| Hersteller: | BSP Books Pvt. LTD. |
| Maße: | 240 x 161 x 38 mm |
| Von/Mit: | Subba Rao Chaganti |
| Erscheinungsdatum: | 03.01.2019 |
| Gewicht: | 1,088 kg |
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