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Building Bridges for Multimodal Research
International Perspectives on Theories and Practices of Multimodal Analysis
Buch von Janina Wildfeuer
Sprache: Englisch

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Beschreibung
While multimodality is one of the most influential semiotic theories for analysing media artefacts, the concepts of this theory are heterogeneous and widespread. The book takes the differences between approaches in Germany and those in international contexts as a starting point, offering new insights into the analysis of multimodal documents. It features contributions by researchers from more than 15 nations and various disciplines, including theoretical reflections on multimodality, thoughts about methodological, empirical, and experimental approaches as well as analyses of various multimodal artefacts.
While multimodality is one of the most influential semiotic theories for analysing media artefacts, the concepts of this theory are heterogeneous and widespread. The book takes the differences between approaches in Germany and those in international contexts as a starting point, offering new insights into the analysis of multimodal documents. It features contributions by researchers from more than 15 nations and various disciplines, including theoretical reflections on multimodality, thoughts about methodological, empirical, and experimental approaches as well as analyses of various multimodal artefacts.
Über den Autor
Janina Wildfeuer teaches and researches in the areas of multimodal and interdisciplinary linguistics in the Department of Linguistics, University of Bremen. Her research interests also include discourse analysis, media studies, and semiotics.
Inhaltsverzeichnis
Contents: Janina Wildfeuer: Bridging the Gap between Here and There: Combining Multimodal Analysis from International Perspectives - Diane Mavers: Issues in Multimodality: Reflecting on Definitions, Transcription, and Analysis - Hartmut Stöckl: From Text Linguistics to Multimodality: Mapping Concepts and Methods Across Domains - Alina Kwiatkowska: Cognitively Oriented Semiotics as a Common Descriptive Framework for Pictorial and Verbal Representation - Ognyan Seizov: Spotlight on the Image: Adding the Missing Visual Piece to the Multimodal Puzzle - Sandra Handl: Visual Rhetoric and Cognitive Semantics: The Relevance of Entrenched Conceptual Patterns for the Reconstruction of Visual and Multimodal Arguments - Anna Mattfeldt: Conflicts and Pictures: A Study of Images and Agonality in Discourse - Shaimaa El Naggar: Multimodality in Perspective: Creating a Synergy of the Discourse Historical Approach and the Framework of Visual Grammar - Wendy L. Bowcher: Structure and Multimodal Texts - Simone Ponzetto/Hartmut Wessler/Lydia Weiland/Stephan Kopf/Wolfgang Effelsberg/Heiner Stuckenschmidt: Automatic Classification of Iconic Images Based on a Multimodal Model: An Interdisciplinary Project - Marc Debus/Heiner Stuckenschmidt/Hartmut Wessler: On the Use of Different Modalities in Political Communication: Evidence from German Election Manifestos - Martin Kaltenbacher/Thomas Kaltenbacher: Seeing the Unforeseen: Eye-Tracking Reading Paths in Multimodal Webpages - Martin Siefkes/Emanuele Arielli: An Experimental Approach to Multimodality: How Musical and Architectural Styles Interact in Aesthetic Perception - Elisa Vales: Narrative Process Annotation of Comic Strips in Corpus Analysis - Tuomo Hiippala: Combining Computer Vision and Multimodal Analysis: A Case Study of Layout Symmetry in Bilingual In-Flight Magazines - Christina Schmitt: Embodied Meaning in Audio-Visuals: First Steps Towards a Notion of Mode - Assimakis Tseronis: Documentary Film as Multimodal Argumentation: Arguing Audio-Visually About the 2008 Financial Crisis - Jan Krasni: Reflecting on a Gap Between Polyphony and Multimodality in Online Media Formats - Kate Maxwell: When Here is Now and There is Then: Bridging the Gap in Time with «Sumer Is Icumen In» - Dorra Moalla: Visual Literacy in EAP: The Dialogue between Reader/Designer Features and Multimodal Text.
Details
Erscheinungsjahr: 2015
Rubrik: Sprachwissenschaft
Medium: Buch
Seiten: 382
Reihe: Sprache ¿ Medien ¿ Innovationen
ISBN-13: 9783631662663
ISBN-10: 3631662661
Sprache: Englisch
Herstellernummer: 266266
Ausstattung / Beilage: HC runder Rücken kaschiert
Einband: Gebunden
Redaktion: Wildfeuer, Janina
Hersteller: Peter Lang
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Sprache ¿ Medien ¿ Innovationen
Maße: 216 x 153 x 26 mm
Von/Mit: Janina Wildfeuer
Erscheinungsdatum: 02.11.2015
Gewicht: 0,605 kg
preigu-id: 104067751
Über den Autor
Janina Wildfeuer teaches and researches in the areas of multimodal and interdisciplinary linguistics in the Department of Linguistics, University of Bremen. Her research interests also include discourse analysis, media studies, and semiotics.
Inhaltsverzeichnis
Contents: Janina Wildfeuer: Bridging the Gap between Here and There: Combining Multimodal Analysis from International Perspectives - Diane Mavers: Issues in Multimodality: Reflecting on Definitions, Transcription, and Analysis - Hartmut Stöckl: From Text Linguistics to Multimodality: Mapping Concepts and Methods Across Domains - Alina Kwiatkowska: Cognitively Oriented Semiotics as a Common Descriptive Framework for Pictorial and Verbal Representation - Ognyan Seizov: Spotlight on the Image: Adding the Missing Visual Piece to the Multimodal Puzzle - Sandra Handl: Visual Rhetoric and Cognitive Semantics: The Relevance of Entrenched Conceptual Patterns for the Reconstruction of Visual and Multimodal Arguments - Anna Mattfeldt: Conflicts and Pictures: A Study of Images and Agonality in Discourse - Shaimaa El Naggar: Multimodality in Perspective: Creating a Synergy of the Discourse Historical Approach and the Framework of Visual Grammar - Wendy L. Bowcher: Structure and Multimodal Texts - Simone Ponzetto/Hartmut Wessler/Lydia Weiland/Stephan Kopf/Wolfgang Effelsberg/Heiner Stuckenschmidt: Automatic Classification of Iconic Images Based on a Multimodal Model: An Interdisciplinary Project - Marc Debus/Heiner Stuckenschmidt/Hartmut Wessler: On the Use of Different Modalities in Political Communication: Evidence from German Election Manifestos - Martin Kaltenbacher/Thomas Kaltenbacher: Seeing the Unforeseen: Eye-Tracking Reading Paths in Multimodal Webpages - Martin Siefkes/Emanuele Arielli: An Experimental Approach to Multimodality: How Musical and Architectural Styles Interact in Aesthetic Perception - Elisa Vales: Narrative Process Annotation of Comic Strips in Corpus Analysis - Tuomo Hiippala: Combining Computer Vision and Multimodal Analysis: A Case Study of Layout Symmetry in Bilingual In-Flight Magazines - Christina Schmitt: Embodied Meaning in Audio-Visuals: First Steps Towards a Notion of Mode - Assimakis Tseronis: Documentary Film as Multimodal Argumentation: Arguing Audio-Visually About the 2008 Financial Crisis - Jan Krasni: Reflecting on a Gap Between Polyphony and Multimodality in Online Media Formats - Kate Maxwell: When Here is Now and There is Then: Bridging the Gap in Time with «Sumer Is Icumen In» - Dorra Moalla: Visual Literacy in EAP: The Dialogue between Reader/Designer Features and Multimodal Text.
Details
Erscheinungsjahr: 2015
Rubrik: Sprachwissenschaft
Medium: Buch
Seiten: 382
Reihe: Sprache ¿ Medien ¿ Innovationen
ISBN-13: 9783631662663
ISBN-10: 3631662661
Sprache: Englisch
Herstellernummer: 266266
Ausstattung / Beilage: HC runder Rücken kaschiert
Einband: Gebunden
Redaktion: Wildfeuer, Janina
Hersteller: Peter Lang
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Sprache ¿ Medien ¿ Innovationen
Maße: 216 x 153 x 26 mm
Von/Mit: Janina Wildfeuer
Erscheinungsdatum: 02.11.2015
Gewicht: 0,605 kg
preigu-id: 104067751
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