Paul G. Yock: Biodesign | Buch

Cover: 9781107087354 | Biodesign | Paul G. Yock (u. a.) | Buch | Gebunden | Englisch | 2015

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Sprache: Englisch

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Beschreibung

A step-by-step, full-color guide to successful medical technology innovation with a new focus on value-based innovation and global opportunities.

Über den Autor

Paul Yock is the Weiland Professor and Founding Co-Chair of the Stanford Department of Bioengineering, with a joint appointment in Cardiovascular Medicine and courtesy appointments in Mechanical Engineering and Operations, Information, and Technology in the Graduate School of Business. He founded and directs the Program in Biodesign, a unit of Stanford's Bio-X initiative that focuses on invention and technology transfer related to biomedical engineering. He is internationally known for his work in inventing, developing, and testing new devices, including the Rapid Exchange(TM) angioplasty/stent system, which is now the primary system in use worldwide, and the Doppler-guided access system known as the Smart Needle(TM) and PD-Access(TM). Dr Yock has cofounded several medical technology companies, including Cardiovascular Imaging Systems, acquired by Boston Scientific.

Inhaltsverzeichnis

Preface; Focus on value; Global perspectives; Process insights; Part I. Identify: Stage 1. Needs Finding: 1.1 Strategic focus; 1.2 Needs exploration; 1.3 Need statement development; Case study; Stage 2. Needs Screening: 2.1 Disease state fundamentals; 2.2 Existing solutions; 2.3 Stakeholder analysis; 2.4 Market analysis; 2.5 Needs selection; Case study; Part II. Invent: Stage 3. Concept Generation: 3.1 Ideation; 3.2 Initial concept selection; Case study; Stage 4. Concept Screening: 4.1 Intellectual property basics; 4.2 Regulatory basics; 4.3 Reimbursement basics; 4.4 Business models; 4.5 Concept exploration and testing; 4.6 Final concept selection; Case study; Part III. Implement: Stage 5. Strategy Development: 5.1 IP strategy; 5.2 R&D strategy; 5.3 Clinical strategy; 5.4 Regulatory strategy; 5.5 Quality management; 5.6 Reimbursement strategy; 5.7 Marketing and stakeholder strategy; 5.8 Sales and distribution strategy; 5.9 Competitive advantage and business strategy; Case study; Stage 6. Business Planning: 6.1 Operating plan and financial model; 6.2 Strategy integration and communication; 6.3 Funding approaches; 6.4 Alternate pathways; Case study; About the author team; Image credits; Glossary; Index.

Erscheinungsjahr:	2015
Fachbereich:	Technik allgemein
Genre:	Importe , Technik
Rubrik:	Naturwissenschaften & Technik
Medium:	Buch
Inhalt:	Gebunden
ISBN-13:	9781107087354
ISBN-10:	110708735X
Sprache:	Englisch
Einband:	Gebunden
Autor:	Yock, Paul G. Zenios, Stefanos Makower, Joshua
Redaktion:	Yock, Paul G.
Hersteller:	Cambridge University Press
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	286 x 221 x 50 mm
Von/Mit:	Paul G. Yock (u. a.)
Erscheinungsdatum:	09.04.2015
Gewicht:	2,364 kg