Beyond Green Marketing | Taschenbuch

Cover: 9783836487269 | Beyond Green Marketing | Christiane Katharina Murr | Taschenbuch

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Sprache: Englisch

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Beschreibung

The recent situation of the macroenvironment demands from enterprises to act as a good fellow citizen. Thus the buzzword sustainability respectively sustainable development persuades in industry and economy. Approaches such as Corporate Social Responsibility prevail on the normative level in enterprises to become state of the art. Anyway the concept of integral sustainable marketing-management is still in its infancies. Consequently it is intrinsic to set up strategies and to develop operational instruments for implementing sustainability in commercial marketing. Right here this study begins. It aims at pointing out approaches for a sustainable oriented marketing which is based on conventional eco marketing. A consumer typology and a market research combined with examples of diverse industry sectors clarify the transfer from theory to business application.

Details

Erscheinungsjahr:	2013
Fachbereich:	Werbung & Marketing
Genre:	Recht , Sozialwissenschaften , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9783836487269
ISBN-10:	3836487268
Sprache:	Englisch
Autor:	Christiane Katharina Murr
Hersteller:	VDM Verlag Dr. Müller VDM Verlag Dr. Müller e.K.
Verantwortliche Person für die EU:	OmniScriptum GmbH & Co. KG, Bahnhofstr. 28, D-66111 Saarbrücken, info@akademikerverlag.de
Maße:	220 x 150 x 6 mm
Von/Mit:	Christiane Katharina Murr
Erscheinungsdatum:	12.11.2013
Gewicht:	0,177 kg