People have been criticising brainstorming for years, but no one has come up with a truly different, working alternative - until now.

In this authoritative and entertaining book, Jeffrey Baumgartner explains why brainstorming does not work and presents an innovative, new creative thinking process: anticonventional thinking. Along the way, he explains:

- How and why anticonventional thinking works.
- How we build creative ideas in our mind.
- How highly creative people think differently to others.
- What inhibits creative thinking - and it is not criticism!
- A step-by-step process for using anticonventional thinking alone or in teams.
- The secret to success in implementing creative ideas.
- And much more.

Anticonventional Thinking is a book that is rich in explanations, examples and cartoon illustrations.